Company Design Social Innovation Video 
Tullio Siragusa
JULY 24, 2023
The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. This lack of trust leads to poor collaboration, hampers problem-solving, and ultimately affects the overall success of the company.
Tullio Siragusa
FEBRUARY 13, 2023
How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world.
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Tullio Siragusa
DECEMBER 12, 2022
Design Thinking for Collaboration: A COOs’ Guide to Cross-Functional Teams Innovation. Design Thinking is a problem-solving approach that involves understanding the needs and perspectives of users, prototyping, and testing potential solutions, and iterating until the best solution is found. .
Tullio Siragusa
MARCH 6, 2023
Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.
Idea to Value
JULY 21, 2017
Every company says that innovation is important, and that they value the ideas of their people. In fact, creativity is becoming a core skill which companies know they need in the future. However, there are more effective ways to innovate, as you will see further down this list. So what can you do about it?
Tullio Siragusa
NOVEMBER 28, 2022
Design Thinking for Startup Sales Success: A Step-by-Step Guide. Additionally, startups may struggle to establish credibility and trust with potential customers, who may be more likely to do business with established companies. Leverage Design Thinking to Identify Target Market.
Tullio Siragusa
JULY 18, 2022
The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. They also take designs from optical engineers. Augmented Reality.
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