Company Marketing Product Development Software Developers 
Business and Tech
SEPTEMBER 19, 2022
Years ago, companies didn’t do much about their customers, until they figured out it was cheaper to keep a customer than it was to find a new one, which drew them toward customer loyalty. Why is it crucial for companies to offer a broad range of benefits, and how can they ensure employees utilize them?
Planview
AUGUST 23, 2022
But for companies with the right tools and forethought, these challenges are chances to create a competitive advantage. Pinpoint investment opportunities that connect software development’s best practices to speed production. Several challenges stand in the way of this widespread innovation.
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Moves the Needle
JANUARY 8, 2019
Moves the Needle facilitated a five-day Lean Innovation Sprint to help staff tackle current challenges in a new way, and a five-month Accelerator to help one team make dramatic progress on a promising product idea from the Sprint. As a result, the product garnered little attention from early potential buyers.
Anaqua
SEPTEMBER 28, 2021
Over the years, Anaqua has made it a priority to engage with customers and harness their valuable feedback to help create the market leading IPMS, as recognized by industry analyst Hyperion Research. Company Culture That Empowers Clients - The Anaqua Experience. One key benefit of Anaqua is the Users Group which has been formed.
Innov8rs
SEPTEMBER 19, 2023
Not in terms of failing fast during experimentation, but failing after launch in the market. Mike has thirty years of experience in building and leading cross functional teams and organizations to successfully define, develop and bring new companies and products to market. On average 35% to 50% of innovations fail.
Moves the Needle
MARCH 1, 2023
The memo that started it all sounds more like modern product marketing than product management, but your mileage may vary. It was their job to ensure all aspects of the product development process were aligned and working together. The primary function was to serve as the bridge between Engineering and Marketing.
Huub Rutten
FEBRUARY 8, 2021
Dear reader, let me share with you a conversation I had with the Chief Engineer Digitization & Software Development of a large company that produces complex electronic devices with many software elements in and around them. For him electronics and software development is second nature, and he is savvy about physics.
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