Comparison Design Marketing Product Development 
Leapfrogging
MARCH 9, 2022
Apple never did formal market research to tell them what to do. Steve Jobs once said, “We do no market research. Robyn Waters, the former vice president of trend, design and product development, once told me the same thing. I wrote about this extensively in my book Leapfrogging. The answer may surprise you.
Jeffrey Phillips
OCTOBER 6, 2021
The companies that do make the bet, and that do focus on innovation, often show the benefits in terms of higher profits, greater market share and higher stock prices. We don't have to look far in the corporate scrap heap to find firms that were leaders (Nokia, Kodak) but became obsolete due to a failure to notice changes in the market.
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Innovation in Practice
AUGUST 1, 2016
For that, you need to do a detailed comparison of how your product compares to the competition's, feature by feature. . You’ll also need to do a customer analysis, especially on what factors are most important to customers when they buy a product as well as how they perceive your brand versus the competition.
mjvinnovation
JUNE 1, 2021
Microsoft Project, also known as MS Project, is one of the most traditional project management tools (PMO) on the market, launched in 1985. A company specialized in product development for software developers and managers. This element is a widespread pain among developers and designers, for example.
Mike Shipulski
JANUARY 27, 2016
One of the best ways to improve your brand is to improve your products. Usually it’s a straightforward battle between market leaders, where one claims quantifiable benefit over the other – Ours gets 40 mpg and theirs doesn’t. But there’s a more powerful way to improve your brand, and that’s to map your products to reliability.
The Human Factor
MARCH 12, 2019
Things like product development and manufacturing certainly don’t come cheap. Not to mention that any business needs to pile a fair amount into things like marketing. Some would even tell you that, far from needing paper money to start, you simply need a well-designed financial plan. Not at all.
Mike Shipulski
APRIL 6, 2016
Successful commercialization of products and services is fueled by one fundamental – making the new one better than the old one. If the new one is better the customer experience is better, the marketing is better, the sales are better and the profits are better. This type of uncertainty won’t cut it.
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