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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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What Apple Can Learn From Tires

Matthew May

I’m not sure why so many companies delight in listing the technical specs of their products, as if they relate to anything remotely useful to human beings trying to make a decision in the real world. I have absolutely no base of comparison, nothing to relate the numbers to. Take, for example, Apple.

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The Art of Decision-making as an Innovation Leader

Idea to Value

These are without a doubt all very important topics, but they still pale in comparison to decision-making. There aren’t reliable benchmarks or market size studies available either. It’s just something that successful innovators have learned to live with and cope with.

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Now’s the perfect time to plot a course for the future

Innovation 360 Group

Bring new ventures to market faster. Learning Capabilities). Market Innovation (e.g. Your score is benchmarked by industry, geography, top innovators and a wide variety of other comparisons. Level One benchmark includes a review of your results with a certified i360 Licensed Practitioner. products & services).

Course 52
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Urgent Message for CMOs of Challenger Brands

Brunner

We’ve all learned tough lessons over the past two months – most oriented towards our health and well-being – and the health of our businesses, too. At the core of those learnings is the impact a firm’s digital competency has on virtually every area of business, particularly marketing and customer service.

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Ideate or Deteriorate – Why Companies Must Learn How To Be Innovative to Achieve Major Growth

Qmarkets

Is innovation a superfluous fad that just won’t go away, or is learning how to be innovative crucial for futureproofing an enterprise? However in comparison to what it could have achieved, Yahoo serves as an important business failure case study. So which one is it? Part 2: A Messenger Ascends. Part 2: A Messenger Fails.