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Thinking about innovation and strategy

Jeffrey Phillips

I've been asked several times lately to write about, or perhaps more specifically, to opine about, innovation strategy. If you are a somewhat regular reader of this blog or my work generally, you may know that I think talking about innovation strategy conflates two very important ideas that are related but not the same thing.

Strategy 219
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Are You Embracing Innovation Ecosystems for Enhanced Competitiveness

Paul Hobcraft

Embracing Innovation Ecosystems for Enhanced Competitiveness In today’s rapidly evolving business landscape, innovation is paramount for organizations to thrive and achieve sustainable success. Continuously Adapt: Adapt strategies and approaches as the ecosystem evolves and new opportunities emerge.

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Lateral Thinking in Business Strategy

Destination Innovation

How can you differenitate your business from the competition? Let’s look at some examples of lateral thinking in business strategy and innovation. The post Lateral Thinking in Business Strategy appeared first on Destination Innovation. Nintendo Wii’s Motion Controls : What radical feature can we add?

Strategy 176
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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

And competition has its advantages. What soon becomes clear if you look at enough case studies is that both strategies can work for a company, but only if their innovation strategy and risk profile are set up to fully invest in the innovation opportunities when they present themselves.

Strategy 266
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15 Modern Use Cases for Enterprise Business Intelligence

What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition? In this whitepaper, you’ll learn: Midmarket vs. enterprise BI needs Why you need more than BI basics Top strategies for gaining advanced insight into your business

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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. They should have a handle on the challenges and opportunities of modern marketing, but their job is to draw up the strategy, not toss the ball down the field.

Marketing 144
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How to Start Your Innovation Journey: 5 Strategies for Success

IdeaScale

Innovation is the key to staying ahead of the competition, creating new value, and solving the world’s biggest challenges. In this blog post, I will share with you five strategies that can help you unleash your creative potential and achieve your innovation goals. But how can you start your innovation journey and ensure success?

Strategy 147
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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eCommerce in 2025: How Customer Experience Drives Online Retail Success

Speaker: Jennifer Wright and Nick Barron

2025 is right around the corner, and with it comes a new wave of consumer expectations, competitive pressures, and operational challenges. 🛒 Integrated Marketing and Engagement: Learn how marketing and engagement strategies work together to build stronger customer relationships.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Intensifying competition. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue. Increasingly discerning buyers. More meetings. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand.

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7 Ways to Supercharge Your ABM Strategy with Real-Time Intent

In this guide, we’ll walk through how streaming real-time intent data can supercharge your ABM strategy, including: How streaming real-time intent works The benefits of real-time intent in your ABM strategy How you can box out the competition Learn how capturing buyers’ search behavior in real time can shorten your sales cycle.

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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act. In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base.

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Problem Solved: Boost Resilience with Supplier Diversity

Speaker: Rod Robinson - SVP of the Supplier Diversity Practice, Insight Sourcing Group

How can a supplier diversity program help you gain invaluable competitive advantages? Supplier diversity programs are impactful and effective tools in your business strategy because they guarantee a diverse supplier base and ensure inclusivity within your ultimate procurement plan. Ready to get started?

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Business Models Changing the Landscape of Growth and Innovation

Speaker: Cheryl Perkins, Founder and President, Innovationedge

She will lead you on a journey through business model basics and describe how companies are taking innovation strategy to the next level, while tackling the current challenges of talent management and innovation fatigue. January 28, 2020 9:00 AM PST, 12:00 PM EST, 5:00 PM GMT.