What Tim Brown of IDEO Taught us about Creativity in Corporate Innovation
Your Ideas are Terrible
OCTOBER 24, 2016
It’s a competitive imperative that will keep you ahead in the marketplace. Tim Brown, CEO of IDEO and author of Change By Design. Creativity is a characteristic of only certain roles; that is, designers, graphic artists, writers, are “creatives”. We see a lot of myths about creativity’s role in innovation. you get the idea.
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