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Innovation Management & Digitization

Huub Rutten

Dear Reader, I can see a change of trend when working with customers on their innovation management journey. At the start of this century Innovation Management was defined as an Idea to Market process, very much a process owned by R&D. Today there is no Innovation without Digitization.

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Innovation Management & Digitization

Huub Rutten

Dear Reader, I can see a change of trend when working with customers on their innovation management journey. At the start of this century Innovation Management was defined as an Idea to Market process, very much a process owned by R&D. Today there is no Innovation without Digitization.

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article thumbnail

Innovation Management & Digitization

Huub Rutten

Dear Reader, I can see a change of trend when working with customers on their innovation management journey. At the start of this century Innovation Management was defined as an Idea to Market process, very much a process owned by R&D. Today there is no Innovation without Digitization.

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The Role of Innovation in New Product Development: Three Approaches for Success

Qmarkets

Innovation is essential throughout the entire new product development (NPD) process, but nowhere is it more key than it is in the Fuzzy Front End (FFE) stage. FFE is the starting point of NPD and is where new product ideas are generated before entering the formal development process.

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Shelf Space – a hard KPI for Innovation Management

Huub Rutten

So I proposed my customer, the CEO, to use Shelf Space as a major measurable Innovation KPI: if we lose shelf space our innovation does bad, if we win shelf space against our competition we are in good shape. The measurement is in meters space, in certain shops, in certain countries, for each of the product lines.

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Shelf Space – a hard KPI for Innovation Management

Huub Rutten

So I proposed my customer, the CEO, to use Shelf Space as a major measurable Innovation KPI: if we lose shelf space our innovation does bad, if we win shelf space against our competition we are in good shape. The measurement is in meters space, in certain shops, in certain countries, for each of the product lines.

article thumbnail

Shelf Space – a hard KPI for Innovation Management

Huub Rutten

So I proposed my customer, the CEO, to use Shelf Space as a major measurable Innovation KPI: if we lose shelf space our innovation does bad, if we win shelf space against our competition we are in good shape. The measurement is in meters space, in certain shops, in certain countries, for each of the product lines.