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The Ultimate Competitive Advantage: Investing in Your Employees

Business and Tech

Employees overwhelmingly prefer hybrid models of work and enjoy more power in the job market than ever before. A competitive advantage. Gaining that competitive advantage involves addressing what Koslow calls the three “pillars” of a healthy company culture: community, purpose, and growth. The way we work is changing.

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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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Maximizing Efficiency & Productivity: 3 Ways GenAI Optimizes Value Stream Management for Tech Leaders 

Planview

It’s no surprise the abundance of moving parts contributes to an ever-ambiguous world for software delivery. With a multitude of products and services that companies serve to customers, the recognition of Value Stream Management (VSM) in modern software delivery has never been stronger.

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Agencies Should be as Competitive as Consultancies in Non-Marketing Engagements

Brunner

Those with strong data science capabilities should not only be able to retain current business, but be a competitive resource on projects traditionally in the domain of the consultancies. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem. Engage past marketing.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.

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Creating Urgency: A Key to Success in Sales

Tullio Siragusa

Let’s dive into the answers with some concrete examples and strategies. The Importance of Urgency in Sales In a competitive market, hesitation can be costly. Aligning with Market Dynamics: The pace of business is ever-increasing. But how can leaders instill this sense of urgency within their teams, and why does it matter?

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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Much of what we did was custom software development in nature and usually operations related. For instance, an early project I was given was to develop an inventory control software system for a consumer packaged goods company.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.