How Asking Works: A Crash Course in Customer Discovery Questions

Grasshopper Herder

The post How Asking Works: A Crash Course in Customer Discovery Questions appeared first on Customer Development Lean Startup Generative Market Research Interview lean startupInterviewing strangers is a science as much as an art.

Innovation Confidence Course

RTI Innovation Advisors

That factor was "create an obstacle course for ideas". What's wrong with an obstacle course? Shouldn't the best ideas be the result of an obstacle course? And then I remembered that my father, once and always a Marine, never referred to these as obstacle courses, but "confidence courses". Ideas, by themselves, are never going to make it through an obstacle course. The first is that there is some consistency to the obstacle course.

Course 109

What are Marketing Dashboards and Why Do They Matter for Marketing Departments?


How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. With the rise of technology, marketing has become more data driven than ever before , and we are seeing an increasing number of businesses look for ways to better track their marketing initiatives effectively.

Help Us Prototype our Newest Course: Testing by Strategyzer


Testing by Strategyzer, our newest online course, will walk you through the process of reducing risk and uncertainty around any new business idea. We have a limited number of licenses for the first 300 users that take us up on our offer to beta test the course. Buy the course now.

6 Keys to Making Collaborative Innovation Successful

Speaker: Soren Kaplan, Founder of InnovationPoint

the course of writing Leapfrogging. Words and catchphrases like lean in, enable, platform, and, of course, disrup- tion are all the rage. tag onto the word innovation, not to mention Harvard University’s marketing. In the taco’s first ten weeks on the market, Taco Bell sold a.

Why Your Online Marketing Needs an Offline Boost


We tend to forget that the success of online stores doesn’t depend only on online marketing methods. The post Why Your Online Marketing Needs an Offline Boost appeared first on Innovation Management. Strategies advertising branding community events marketing sponsorships trade shows

5 Things University Courses Do Not Teach About Marketing | Collective Campus


If you're a student currently in university or a working professional looking to study masters, it's time for a reality check

Marketers Must Learn to Anticipate Content Trends

Daniel Burrus

What’s Next in Target Marketing? . Of course, there will be more, and that’s true regardless of the industry or organization. If you use my Hard Trends Methodology to look ahead to the future of marketing, you’ll be able to anticipate the fast-moving innovations to come.

11 Common Marketing Mistakes You Could Be Making

The Human Factor

It’s hyper-important that you get your business’ marketing strategy just right. After all, it’s your marketing that will push your business forward; it’s hard to get as many customers as you need in order to be successful without a solid marketing plan! contributed post –.

Crowdsourcing V Traditional Market Research Techniques (TMRT)?


When Might You Choose a Crowd Over Traditional Market Research Techniques? If you would like particular input or feedback on your product or service, and want to listen to your customers, clients or staff, when would you choose to run a crowd over traditional methods of market research? With TMRT, if you want ideas – you can of course ask people in a survey if they have any ideas about a subject – then take a look at the ideas.

How Big is Your Market and Where Will You Start?

Tim Kastelle

To get to that size, they must have been building for a huge market right from the start, right? They slowly added features, like The Wall – this happened when they expanded their market to everyone that had email address – 20 million people or so.

Innovative Ideas for Combining Traditional and Digital Marketing


In 2010, Pepsi invested millions of dollars in the “Pepsi Refresh Project,” moving their entire marketing strategy to social media. The campaign was, of course, widely promoted via online networking channels and, in the beginning, it seemed like a huge success. Strategies marketing qr codes

Content Marketing Strategy – An Offline Way to Plan Online Content


While social media and content marketing strategy ideas benefit from new thinking and approaches, you can also incorporate offline best practices that make sense, even if they may seem old. An Offline Way to Plan Online Content Marketing Strategy.

Top Ways To Improve You Online Marketing

The Human Factor

You could have the best product or service going but still be failing when it comes to the marketing success for your business. Marketing doesn’t have to be difficult and there is a huge variety of options that you use. Use SEO Marketing Tools. image source. Contributed post –.

5 Signs You May Need To Hire A Marketing Agency

The Human Factor

One of the best ways to do this, of course, is to speak to a marketing agency. With that in mind, here are 5 signs you need to hire a marketing agency: You Don’t Understand How To Market Your Business . image source. Contributed post –.

Podcasting and Content Marketing – Top Creative Clicks for the Week by the Gal Friday


Which leads me to Content Marketing. In what ways are Podcasts the ultimate Content Marketing tactic? In what ways might we improve our curation skills to surprise and delight our audience to be better content marketers? One sponsor is The Great Courses.

Why Target Marketing Won’t Cripple Your Branding Strategy


A common fear about selecting a single target market or audience persona is that focusing on one market when making branding strategy decisions is risky. The fear is target marketing will cause a brand to miss stellar growth opportunities coming from other markets or audiences.

Bursting the Dam — The "Tipping Point" Market Opportunities

Legacy Innovation Group

Bursting the Dam — The "Tipping Point" Market Opportunities. This is all in the name of unearthing new market opportunities through new and innovative value propositions. Mar 06, 2015 | Anthony Mills.

Tips 52

Book in Brief: Digital and Marketing Asset Management

Boxes and Arrows

Editors’ note: The second “Book in Brief” feature here on Boxes and Arrows is from Theresa Regli’s Digital and Marketing Asset Management: The Real Story About DAM Technology and Practice.

R&D Labs Don’t Bring New Innovations to Market

Moves the Needle

Why do R&D labs succeed in creating new technology, but fail at bringing these innovations to market? R&D labs don’t bring new innovations to market typically because they are charged with inventing new technology, but not the commercialization of those inventions. However, innovation requires bringing inventions to market. But inventions by themselves don’t get to market for a variety of reasons.

A Step-by-Step Guide To Marketing Your Business For Great Success

The Human Factor

Here is a step-by-step guide to getting your business off the ground and marketing it so that it can be a real success. Step Three: Figure out a marketing plan. In order to know how to best market your business, you need to think about the sales goals that you have.

The Tale of Amar, Akbar, Anthony and What They All Need to Succeed

Rmukesh Gupta

Ray has just launched a free online course that will teach how to write persuasive copy. I have already registered for this free course. There are courses on copy writing that are available on Skillshare , or the one offered by Ray or on any other platforms. Three Friends.

Simple Formula That Explains Why Anyone Would Buy Your Invention

Innovation Excellence

Business Models Creativity Disruption Entrepreneurship Innovation marketing Sales invention product Return On Investment success

Algo Trading: how algorithms are impacting the financial market


This new reality is increasingly present in the financial world and therefore needs to be understood by the organizations in this market. This allows the system to take advantage of any profit opportunity that comes on the market long before an analyst can identify it.

Does marketing own social media?


Does marketing own social media? The social media groups I am involved with are all run by marketers. The marketing group in my company are the early adopters of social media in the Enterprise. Marketers see the reasons for connecting, breaking through silos, etc. But marketers don’t have to implement these solutions. Marketers can talk about how awesome these new tools are and how we have to open access to all of them RIGHT NOW!!!!

The Trap of the False Promise


Of course, they have to say they’re unique, but you don’t have to look too deep to see that there’s nothing “unique” about these properties. Of course, people might only care about where the property is located, how it looks and how much it costs.

Course 163

The Only Three Swim Lanes that Matter to a Business

Innovation Excellence

In the course of my training with business leaders, we inevitably come to the existential business question… “What is the purpose of a business?” This is a great question, and one with a very simple answer. The purpose of a business is to create value. That’s it. To create value.

9 Way Bailey’s Irish Cream Can Help You Innovate


Lesson Five: Ideas Need to be Marketed. Feedback and validation is, of course, critical to the selection of an idea but the lesson here is to make sure you know what feedback you’re looking for. It’s a cold, wet Spring, so let’s take a moment (and a sip or two?)

Design 184

Which are the Most Innovative Companies in the World?

Innovation Excellence

There is no way of absolutely measuring levels of innovation but three eminent groups compile different lists using different methods and of course they get different results. Which are the most innovative companies in the world?

What to Do with an Idea Ahead of Its Time


But, of course, Captain Kirk’s neat little communicator didn’t have to work. Finally, there’s the question of market, and how you’re positioned. Some “futuristic” technologies found a market, just not the market they were sold to.

Biggest Strategy Mistake: Putting All Your Eggs In One Basket


This is what’s known as push marketing, where a business pushes messages to people. Today, there’s pull marketing. With that said, a friend of mine is making a strategic blunder for his business: focusing all of his marketing strategy on Facebook ads.

18 Major Reasons Why Businesses Fail [infographic]

Innovation Excellence

Of course, running a business is no easy task. Entrepreneurship Infographic Leadership Management marketing People & Skills Strategy Business Models infographic problem solving

Why Aren’t You Crowdsourcing?


Of course, crowdsourcing and innovation management are closely related, but not everyone understands the potential benefits of crowdsourcing and innovation management. Viral Marketing. Best Practice better ideas crowdsourcing gartner innovation management lower costs viral marketing

When Should You Collaborate and When Should You Compete?

Innovation Excellence

Boeing and Airbus are arch-rivals, competing vigorously over decades for supremacy in the global aviation market, much like DowDupont and BASF do in chemicals. They do this not out of any altruism, of course, but self-interest.

What Is Business Intelligence?

Collective Innovation

This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. Business Intelligence turns your data into actionable information allowing you to make decisions that increase the likelihood of successful new products, sales programs and marketing efforts. This should include operational data, marketing information and sales revenue.

How to Find Your First Customers

Tim Kastelle

This team started out with a target market of ‘mineral processing plants.’ When this happens, we must pay attention, because it means that we’ve just found a way to segment the market. Note: Over the past year, I’ve been running (with help, of course!)

How To 188

Intrapreneurship is also worth for startups!

Rapid Innovation in digital time

I met with Sylvain Tillon a few weeks ago in the course of the Oracle Startup Cloud Accelerator program set-up by Dominique Van Deth. This was not the end … Continue reading → Innovation Entrepreneur Incubation Innovation Management intrapreneur intrapreneurship startup Sylvain Tillon Tilkee Tilkee for Marketing User-Centric DesignI must say I was quite impressed by his entrepreneurship know-how.

Game On! Turn Your Product Into An Experience – Business Model Inspiration #5


Students choose from various tracks for defined outcomes while earning badges and points as they work through the library of courses in order to demonstrate their achievements and impress potential employers.

“Faux Innovation” and Other Discontents

Innovation Excellence

Over the course of this year, I’ve had the good fortune of working with three Global 50 companies – two U.S. based and one European. I’ll simply refer to them as Company A, B and C. Despite being in different industries (high-tech, financial services and industrial), one common theme emerged: senior leaders in each of.

The 8 Smartest Solo Social Media Tips I’ve Yet to Try


Because of being a solo social media department, I’m always looking for productivity and efficiency tips to extend our content marketing success. books, on-demand training courses, merchandise, etc.)

eBook 73

Learn to Gain a New Perspective

Innovation in Practice

During my career, a lot of my senior marketing colleagues would come to me and complain about some of their newest staff members. They were frustrated because these new marketers just couldn’t seem to get the right perspective of the market and translate that back to their day-to-day actions.

Innovating to Attract the Multi-Brand Loyal Customer

Innovation in Practice

Like most of the opportunities discussed in this course, the key is how you spot multi-brand customers and what you do once you find them. In fact, this question is so important that you may want to consider investing in marketing research.

Don’t Build Your Network; Nurture It

Stephen Shapiro

I’ve hired internet marketing firms to implement outbound marketing programs or improve my Search Engine Optimization (SEO). Where do you invest your marketing time and money? Do you run Google AdWords or do a direct marketing campaign to attract new customers?