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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

Using anonymous, aggregated data available on social media, search, and other platforms, my clients have increased revenue by as much as 40%. At no time in history have such large audiences, media platforms, market research, and creative tools been available to any start-up, entrepreneur, or mom-and-pop shop. A study by two M.I.T.

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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Learn how to get those creative juices flowing with tools such as: Google Docs Visual Thesaurus Coggle and more. Crowdsourcing is a great way to assemble data for product innovation. It gathers relevant data through educated opinions that can be used to formulate ideas that guide product development.

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Digital Transformation at a Retailer Near You

Business and Tech

Beth Warren SVP Marketing and Retail Strategy, Creative Realities, Board Member, Digital Signage Federation. The reason e-commerce retailers have access to data is so that they can accurately predict, anticipate, recommend, and create desire in ways that resonate with the individual — by name. Take personalization personally.

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Business Model Innovation: 5 Frameworks for Success

Qmarkets

Here are three such examples: Netflix: The company famously transitioned from a DVD rental service to a streaming giant, pioneering the online entertainment streaming industry. Adobe: Originally selling packaged software, the company shifted to a subscription-based cloud service with its Adobe Creative Cloud.

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A step-by-step guide on how to adapt or implement Generative AI for your Enterprise

Acuvate

Step 2: Assess Your Data Readiness Generative AI relies heavily on data. You may consider if you have the necessary data in a usable format. Besides that, you may also consider if your data quality is high enough to support generative AI. Another area of growth for Generative AI is in the automation of creative tasks.

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What Tim Brown of IDEO Taught us about Creativity in Corporate Innovation

Your Ideas are Terrible

The Creativity Myth. Creative leadership isn’t about leaders simply becoming more creative. It’s about individuals leading for creativity. That means you, as a leader, must unlock the creative potential of your organization, no matter the industry. Everyone is capable of being creative. They solicit ideas.

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TikTok, Is it a fad or here to stay?

Brunner

We’ll cover what TikTok is, who’s using it, the advertising opportunity, measurement limitations and how brands can get creative. Data is from the November 2019 Morning Consult report titled “The Influencer Report: Engaging Gen Z and Millennials.” That your brand is ready to push the creative limits.

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