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Crowdsourcing vs. Focus Groups: A Comparative Review

IdeaScale

Crowdsourcing is a favored method of gathering data for product innovation. Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data. However, crowdsourcing hasn’t replaced focus groups the way streaming music made your CD collection irrelevant.

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How Can Your Organization Crowdsource Ideas?

IdeaScale

The creativity of the world has never been more accessible, thanks to crowdsourcing. Yet incorporating crowdsourcing into your innovation strategy can feel like a challenge in need of that same creativity. How can you tap into the wisdom of large groups? The post How Can Your Organization Crowdsource Ideas?

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Webinar: Plan Your Organization’s Crowdsourcing Initiative

IdeaScale

Crowdsourcing is an effective way to kick off innovation efforts. Crowdsourcing initiatives increase innovation performance within an organization. Research shows 86% of companies who take part in crowdsourcing activities consider engagement an important part of company success. Reasons why IdeaScale asks those questions.

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How Crowdsourcing Can Enhance Innovation Performance

IdeaScale

Crowdsourcing is becoming increasingly popular in today’s business world. Defined by the Merriam-Webster dictionary as the practice of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, it clear to see why a company would want to engage in the use. Tells You What Consumers Want.

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How Consumers Are Crowdsourcing Health and Safety Matters

IdeaScale

However, the data from crowdsourcing needs to be balanced against other expertise, so health professionals need to participate in these crowds and help guide them. Now patients have another option, using social media networks, podcasts , and other tools to crowdsource. Develop your own crowdsourcing platforms.

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Should Your Research Include Surveys or a Crowdsourcing Component? Check Out Our Infographic!

IdeaScale

Our infographic explores when you should collect data with surveys versus developing ideas with crowdsourcing. Surveys sample from a specific group: The only people who take a survey are generally those you ask to take it, and often only the most engaged out of that particular group. Using Surveys With Crowdsourcing.

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Five Crowdsourced Ideas that Came From Unlikely Places

IdeaScale

Overview: The value of crowdsourcing is that you can find ideas in the most unusual of places. These five, in particular, might surprise you and offer guidance for your crowdsourcing strategy. The microgravity capillary graduated cylinder had been developed by another group for a similar issue. The Solar-Powered Wheelchair.