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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. Thus, the focus shifts to personalized and context-aware strategies that align with the diverse and evolving preferences of the digital audience.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Design Thinking for Startup Sales Success: A Step-by-Step Guide

Tullio Siragusa

Design Thinking for Startup Sales Success: A Step-by-Step Guide. Another important consideration is developing a solid sales strategy that considers the unique challenges and opportunities presented by the startup’s industry and market. Leverage Design Thinking to Identify Target Market.

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Tackling Digital Transformation Challenges with Ease: Strategies for Success

Tullio Siragusa

Tackling Digital Transformation Challenges with Ease: Strategies for Success The digital transformation journey is essential for businesses to remain competitive and relevant in today’s fast-paced, technology-driven world. To overcome this challenge, it’s crucial to establish strong leadership support.

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Top 5: How to plan your 2023 innovation activities and events for maximum success

Idea to Value

2023 could turn out to be one of the hardest for innovation and leadership teams in decades… … or, with the right focused effort, it could be one of the best. Innovation projects often fail because innovation teams, management, leadership and operations are not aligned on what success actually looks like.

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Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

Turning Reverse Engineering of Business Goals into Strategies. We talk about reverse-engineering outcomes into strategy, building and positioning for technology, and the ins and outs of storytelling. We talk about reverse-engineering outcomes into strategy, building and positioning for technology, and the ins and outs of storytelling.

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Thought Leader and Influencer Interview with Gijs van Wulfen, Keynote Speaker, FORTH Innovation Institute

Thinkers360 - Thought Leader Interviews

At a Glance Gijs van Wulfen, Keynote Speaker, Innovation Institute Focus Areas : Innovation, Design Thinking, Creativity. This, now proven, methodology combines design thinking and business thinking and structures the start of innovation. Thinkers360: Tell us a bit about your background and areas of expertise.