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Use the Saturate and Group Tool to Ramp Up Your Design Thinking


Over the last 25 years, I have led hundreds of design thinking sessions for international organizations and startups including brands like Red Bull. These sessions allow product designers and senior executives to work together to co-develop ideas which align with larger business strategies and innovation initiatives.

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In Group Bias: Why we prefer people who are similar to ourselves

Idea to Value

It partially comes down to a cognitive bias called In-Group Bias. The In-Group bias shows that people naturally split other people into two groups: those who are similar to themselves (the In-Group) and those who are different from themselves (the Out-Group). close friends. occupations. political identity.

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What is Qualitative Research Design? Definition, Types, Methods and Best Practices


What is Qualitative Research Design? Qualitative research design is defined as a type of research methodology that focuses on exploring and understanding complex phenomena and the meanings attributed to them by individuals or groups.

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Capturing Attention in the Digital Age: A Design Thinking Approach

Tullio Siragusa

Capturing Attention in the Digital Age: A Design Thinking Approach In the modern digital landscape, attention is the new currency, surpassing traditional commodities in value. What captivates one group may be completely ineffective with another. Empathize: At its core, Design Thinking begins with empathy.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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Facilitating the Innovation Ecosystem Design

Paul Hobcraft

I have a group of Ecosystem Mind maps but I thought I’d share this one here to trigger further the thinking that needs to go into building an Innovation Ecosystem. To be honest I am not sure if it conveys as much as I would like, to reflect on differences when you come to working in innovation ecosystem designs.

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Design Thinking Certificate Program

We offer our design thinking certificate programs in partnership with an organization, university, or other institution. Our design thinking certificate courses are designed and delivered for varying lengths, settings, group sizes and can be a combination of in-person and virtual experiences for different purposes.