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Leaders will invest less in transformational innovation due to fears over the economy

Idea to Value

” (available for download from Tuesday 7 Feb 2023), the outlook shows that there are potentially major problems ahead for innovation teams. This may upset a lot of startups or innovation teams who feel like it is their duty to look to the future and pull their company into new disruptive technologies.

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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Want to Put AI to Work? Prime Your Organization With These 5 Shifts

Planview

She’s led her team in bringing AI to the market throughout this turbulent year. Dr. Rich Sonnenblick, Chief Data Scientist at Planview, started in old-school classical machine learning, and he’s exploring ways to implement it and generative AI into Planview’s solutions. Invest in educating your teams about AI.

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The Innovative Mentor

IdeaScale

Mentors see themselves as people developers. A mentor enables innovators to focus on their project results while also learning about themselves along the way. Learning how best to communicate and pitch their potential projects; and. A manager would work with them to develop the business case. Gaining customer insights.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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A Transformational Growth System for the New Enterprise: Strategy + R&D + Innovation

The Inovo Group

The tight integration of Strategy, R&D and Innovation – and other related growth functions – is critical for an effective Growth Transformation system. They often have their own teams, their own budgets, and their own objectives. This is starting to change. Today, all companies have a variety of functions aimed at growth.

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Using Lean Innovation in the Product Development and Commercialization Process

Moves the Needle

Lean Innovation doesn’t begin and end with product development. Developing customer empathy, validating or invalidating key business model assumptions through rapid experimentation, and leveraging data and insights as market evidence results in greater possibility of successful commercialization. What is Commercialization?