Cognitive Bias is an Innovation Killer
Innovation Excellence
JULY 8, 2019
I recently wrote about Cognitive Diversity, and today I reflect on Cognitive Bias, the other side of the same coin. I think (subconsciously biased) therefore I am (subconsciously biased). Psychologists generally agree that 90% of our decision making is driven by the subconscious. In other words, only 10% of the time are we actively (consciously).
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