Understanding the Design Thinking Process
IdeaScale
OCTOBER 8, 2019
Design matters, no matter the product. Who is your customer? Any business can answer this question, in many cases in detail and almost effortlessly. How often do you ask that question when developing your product? That’s what design thinking is all about, and it offers powerful new tools for innovation strategy. Thinking With Design Design thinking draws from user experience thought processes and has three pillars: empathy, ideation, and experimentation.
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