Three Ways to Get Buy-in for Unsexy Projects
New Markets Advisors
APRIL 30, 2019
Every manager in the corporate world has a wishlist of projects that have been relegated to the back burner. There are research questions that should get answered, product concepts that should get explored, and processes that should be made more efficient. Yet resources are scarce and there is constant pressure to keep costs in line. Ultimately, those projects that aren’t exciting get deprioritized, regardless of the potential value they could add. It’s a common complaint I hear.