BrainZooming

OCTOBER 11, 2016

It received enough attention that we decided to share an additional strategic thinking exercise that puts a twist on the typical SWOT analysis. To add depth and breadth to the strategic thinking exercise, however, we add four probes to each area of the SWOT analysis. Creating engagement with our employees ?

Strategic Thinking 40

Strategic Thinking Exercises Analysis Underperforming Technical Team 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it. Strategic Thinking Exercises – 3 Responses to New Ideas.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

Leapfrogging

APRIL 4, 2024

Importance of Strategic Planning Offsites A strategic planning offsite is not just another meeting; it’s an investment in your organization’s future. By removing distractions and dedicating time solely to strategic thinking, you create an atmosphere where creativity and big-picture thinking can thrive.

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Roadmap Design Underperforming Technical Team How To 100

BrainZooming

FEBRUARY 22, 2016

During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. Pushing Back on a Strategic Thinking Exercise. An Alternative Strategic Thinking Exercise to Develop a Vision Statement.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

Leapfrogging

MARCH 15, 2024

Here’s why adaptation is crucial: Sustained Relevance: Staying in tune with market changes ensures that your business remains relevant to your customers’ evolving needs. Competitive Advantage: By embracing innovation, you can differentiate your business from competitors and potentially capture a larger market share.

Disruption 100

Disruption Strategy Strategy Underperforming Technical Team 100

Paul Hobcraft

APRIL 24, 2023

We need to understand successful innovation actually touches all aspects of a business, by contributing to improving business processes, identifying new, often imaginative, ways to reduce costs, building out existing business models into new directions and value and discovering new ways and positioning into markets.

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Innovation Programs Technical Review Innovation Policies 189

BrainZooming

OCTOBER 6, 2015

People ask me frequently about why we give away so much of what The Brainzooming Group does on our website. The conventional wisdom is you give away “what” you do as part of content marketing, but not “how” you do what you do. Why Do We Give Away So Many Strategic Thinking Exercises?

Strategic Thinking 40

Strategic Thinking Exercises Creative Thinking eBook 40

Leapfrogging

APRIL 4, 2024

Objectives might include reassessing market position, exploring new partnerships, or setting performance targets. This phase lays the groundwork for a successful meeting where strategic goals can be effectively developed and refined. Ensure that each objective is SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

Underperforming Technical Team 100

Underperforming Technical Team Strategy Strategy Technical Review 100

BrainZooming

APRIL 6, 2016

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience. Branding Strategy – Engaging an Internal Brand Team. Mike Brown.

Engagement 40

Engagement Strategy Strategy Strategic Thinking 40

CMOE

JULY 27, 2022

77 percent of B2B marketers use educational materials to nurture their leads. While it may be easy to find digital or e-learning products on the market, it is important that you find the right solution—one that will drive maximum value for individual contributors, teams, leaders, and the organization as a whole. It’s no wonder that.

Course 52

Course Trends Learning Strategic Thinking 52

BrainZooming

FEBRUARY 13, 2018

I’ve been asked that question multiple times recently after delivering Brainzooming social-first content marketing strategy workshops. Return to the fundamentals we teach for building a content marketing strategy. 3 Steps to Find Multi-Brand Content Marketing Strategy Similarities. Step 1 – Audience Personas.

Marketing 69

Marketing Strategy Strategy Exercises 69

BrainZooming

AUGUST 29, 2017

Step 1: Select 10 to 15 very successful engagements. Also, select 10 to 15 unsuccessful (or less successful) engagements. Step 2: Have two individuals or two groups work completely separately on diagnosing the critical success (or lack of success) factors. too much oversight or not enough engagement)?

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Strategy Strategy eBook Strategic Thinking 74

BrainZooming

NOVEMBER 17, 2017

Emma Alvarez Gibson and I were talking about identifying strategic themes within tens or hundreds of ideas from a strategic planning workshop or from thousands of comments within a survey. Other than a big dose of help from outside forces , what are dependable ways to identify meaningful strategic themes? Branding and Marketing.

Strategic Thinking 81

Strategic Thinking eBook Guidelines Exercises 81

Leapfrogging

APRIL 3, 2024

Employees are more engaged, motivated, and committed to the organization’s success when they feel aligned with its cultural values. Strategic Alignment: You should ensure that the culture change aligns with the overall business strategy, enhancing performance and competitive advantage. Remember, communication should be two-way.

Underperforming Technical Team 100

Underperforming Technical Team Leadership Culture Change 100

BrainZooming

FEBRUARY 24, 2017

We have released a host of eBooks on strategic planning exercises and ideas to increase collaboration, creative thinking, alignment, and successful implementation. Results – Creating Strategic Impact (Download). The 600 Most Powerful Strategic Planning Questions (Download). Reimagining the SWOT Analysis (Download).

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Exercises Tools eBook Strategic Thinking 94

BrainZooming

NOVEMBER 2, 2017

I’m in Las Vegas this week, speaking at the Specialty Equipment Market Association show in Las Vegas. Last year, I brought one attendee up with me on the stage and had the entire group help come up with ideas for the retail store she represented. Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact .

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

DECEMBER 12, 2017

As we thought about how many of them there were (about twenty), the two of us from The Brainzooming Group, and the value of having an inner circle of informal facilitators, we hit upon an idea: create roles for a small group of clients to play during our two-day branding workshop. Branding and Marketing. The result? Innovation.

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Strategy Strategy eBook Strategic Thinking 79

BrainZooming

AUGUST 17, 2016

I’m at the Social Media Strategies Summit in Dallas today, delivering a two-hour workshop on developing a branded content marketing strategy. We recently conducted a dedicated content marketing strategy workshop for a client on this very topic. Within each phase, the small groups identified questions audience members might ask.

Exercises 40

Exercises Marketing Strategy Strategy 40

BrainZooming

SEPTEMBER 11, 2017

Instead, executives talk about customers or growth or cost cutting or new markets or a whole variety of other areas that can contribute to business success. That realization was a breakthrough in how we would create a strategy development exercise back when I ran strategic planning for a Fortune 500 corporation.

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Exercises Strategy Strategy Strategic Thinking 76

BrainZooming

OCTOBER 16, 2018

For the closing song, the group played their version of Chuck Berry’s Roll Over, Beethoven. If you want to collaboratively engage your team (or multiple teams) in a strategic and creative thinking process in which any of them can discover the secret to creative success, then it’s time to contact us. Innovation.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

BrainZooming

MARCH 21, 2016

I was horrified by this viewpoint coming from senior executives because it is so strategically misguided. 3 Keys to Engaging Your Internal Brand Team. With that change in perspective, you introduce possibilities for engaging employee in shaping branding strategy.

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

MARCH 27, 2018

These branding exercises focused on identifying: The organization’s strategic foundation. Future strategic aspirations. The pairing of brand attributes that best describes its market position. The combination of branding exercises effectively identified new language to describe its strategic direction and supporting strategies.

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Exercises How To Strategic Thinking eBook 61

BrainZooming

MARCH 3, 2017

Yesterday, we identified the six types of strategic planning process activities we use to design a client’s strategic thinking workshop. To facilitate you going deeper into thinking about how these activities function within a strategic planning process workshop, here are articles in each of the six areas.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team eBook 40

BrainZooming

FEBRUARY 12, 2019

A particularly engaged customer could suggest a winning idea. Yet, customers probably aren’t thinking much about using your product, let alone ways to improve it. You can use this to your advantage to jump start innovative ideas for your broader market. Think about: Who is pushing the product to the extremes?

Strategy 81

Strategy Strategy Innovation Groups 81

BrainZooming

DECEMBER 6, 2018

We wanted to be highly-engaged with our outside strategy partners. We wasted significant time briefing agencies on our strategy only to find our knowledge about customers and markets didn’t translate to the branding work they presented. . 7 Ways Groups Can Collaborate on Fun Strategic Planning.

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Strategic Thinking Collaboration Strategy Strategy 68

BrainZooming

AUGUST 23, 2018

Morgan Chase looked to Amazon Prime as a disruptive business model for its own market. It likely won’t be by charging current market rates for what your platform delivers.) Simplifying the engagement process to one step; two steps at most. Benefits, Capabilities, and Adjacent Markets.

Disruption 72

Disruption Strategic Thinking Exercises Data 72

BrainZooming

MARCH 2, 2017

What types of strategic planning activities are in a strategic thinking workshop ? As we collaborate with a client to design strategic planning activities for a strategic thinking workshop , we explore various possibilities. 6 Potential Strategic Planning Activities for a Workshop.

Strategic Thinking 40

Strategic Thinking eBook Exercises Groups 40

BrainZooming

NOVEMBER 1, 2016

Is your strategy team tired of the same old strategic thinking exercises ? Is your leadership team expressing its frustration with the inability to generate new insights about your brand’s strongest market opportunities? If you face these situations, The Brainzooming Group has a new eBook you need. and it’s FREE!

eBook 0

eBook Analysis Strategic Thinking Exercises 0

BrainZooming

AUGUST 27, 2015

The reason is that working from the incredible resource of strategic thinking exercises, creative thinking tools, and collaborative models The Brainzooming Group has created, what Brainzooming does can vary dramatically for each client engagement. That’s why it’s tough to give a short answer to the question.

Creativity 40

Creativity Strategy Strategy Strategic Thinking 40

BrainZooming

AUGUST 10, 2018

Strategic Thinking Exercises – 8 Ideas for Brand Innovation. 5 Keys to Engaging Employees in Innovation Strategy – Our Buy-In Manifesto. Strategic Thinking – What Kind of Perfection Are You Looking For? Strategic Thinking Lessons – Keeping Your Company Fresh. Sharing an Innovation Vocabulary.

Strategy 45

Strategy Strategy Strategic Thinking eBook 45

BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. I saw that time and time again as a corporate marketing VP. A potential client reached out to us.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

JUNE 20, 2016

We introduced the first Brainzooming strategic planning workshop resembling what we do today as The Brainzooming Group ten years ago, June 19-20, 2006. The First Brainzooming Strategic Planning Workshop. Chuck facilitated multiple engaging, high-energy strategic innovation sessions for us at Yellow Corporation.

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Exercises Strategic Thinking Strategy Strategy 67

BrainZooming

FEBRUARY 28, 2018

Yet, since The Brainzooming Group works with many major corporations, it’s not like I don’t retain a sense of the upsides and challenges of working in the corporate world. That sentiment all revolves around our content marketing strategy. Rapidly deploy effective strategic thinking exercises to spur innovation.

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eBook Strategic Thinking Exercises Strategy 70

BrainZooming

JANUARY 24, 2019

It was what I’d imagined, as a child, that college would be like: a big group of friendly people who are genuinely excited about learning and doing good in the world. You can employ the strategic thinking exercises in Accelerate to : Facilitate a collaborative approach to identifying innovation resources. What’s Next?

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Conference Strategic Thinking Creativity Resources 74

BrainZooming

SEPTEMBER 28, 2015

Last week was diverse in the Brainzooming world, as we were engaged in serving clients across many different aspects of what we do. Thursday included working with a local non-profit to develop the strategic foundation for an important initiative, along with developing initial themes from the Carbondale community collaboration workshops.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

MARCH 28, 2017

In place of only recycling ideas, try these nine strategic thinking questions and creative thinking paths. The formula is to ask a specific question, LISTEN for responses from others, and follow a related creating thinking direction to generate ideas more quickly: Ask: What’s been tried before? Branding and Marketing.

Strategic Thinking 40

Strategic Thinking eBook Creative Thinking Creativity 40

BrainZooming

FEBRUARY 2, 2017

In fact, senior executives that contact The Brainzooming Group for help in developing strategy often do so because previous strategic planning efforts drug on for almost a year. The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Time to Call The Brainzooming Group! Innovation.

Strategy 40

Strategy Strategy eBook Strategic Thinking 40