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Exploring High-Growth Opportunities in Software Engineering

Tullio Siragusa

Exploring High-Growth Opportunities in Software Engineering The software industry is a mature and vast market with a high demand for software engineers. Let’s explore high-growth opportunities in software engineering, from AI, Cloud Computing to Internet of Things (IoT), and Cybersecurity.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

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Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue

Tullio Siragusa

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue. Practice Mindfulness Mindfulness is the practice of being present and aware of the moment.

Marketing 115
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30-Year Perspective: Seven Traits of Successful Digital Marketers

Brunner

Thirty years ago, I was working as a software engineer and a systems analyst for an IT consulting company. Much of what we did was custom software development in nature and usually operations related. After all, it drove me back to school to get my MBA in marketing. Was it the internet itself that fascinated me?

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Embracing the Future: Fractional Executives and Generative AI

Tullio Siragusa

Here are specific examples of how these technologies can be applied: Strategic Planning and Decision Making AI algorithms can analyze vast amounts of data to identify trends, opportunities, and threats. Externally, AI can scan industry reports, market trends, and competitor strategies to identify forces affecting organizational goals.

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Three Ways to Leverage Software Engineering Intelligence for Enhanced Delivery Efficiency

Planview

Engineering teams comprise a complex web of interdependent teams, tools, and processes. Often, the challenges that plague engineering teams originate in an upstream department. For example, if an engineering team’s velocity has slowed, it might be because an overzealous ideation team consistently commits to too much work.

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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

Example: Kodak, a once-dominant player in the photography industry, struggled to innovate and adapt to the digital age. Example: General Motors (GM) was known for its strict hierarchical structure, leading to a culture of fear where lower-level employees were reluctant to voice concerns or ideas.