article thumbnail

Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com.

Examples 233
article thumbnail

Digital transformation examples

Board of Innovation

Digital transformation examples. Below there is a list of pilot case & examples that are part of larger digital transformation initiatives. 2 Reasons: to accelerate the market and to make their technology the standard.

Examples 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is your market large enough?

Idea to Value

All of the ideas above might be possible high-quality products, which would be extremely sought-after by the target market. The total market for the innovation is not viable. Scalpels for left-handed surgeons. Energy bars for vegan ultra-marathon runners.

Marketing 216
article thumbnail

What Are Some Examples of Crowdsourcing Innovation?

IdeaScale

Here are four examples of crowdsourcing in action improving everything from financial services to government communications. And as eCommerce and online marketing become more central to its operations, so will its need to know what ever-narrower sectors of its possible customer base need.

Examples 130
article thumbnail

How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

Join this webinar to hear PLG pioneer Wes Bush compare great product-led strategies and discuss how you can get past common obstacles.

article thumbnail

The Ansoff Matrix: 4 Growth Strategies Explained (With Examples)

Cascade Strategy

Marketing teams can also use it in the marketing planning phase. The Ansoff Matrix, also known as a product/market expansion grid, is a 2x2 strategic framework designed for organizations that want to move beyond 'business as usual’ and prioritize their strategic options.

article thumbnail

Sustainable Innovation: Explanation and Examples

IdeaScale

Sustainable innovation is disruptive because it can result in better business models, improved processes, streamlined resource flows, reduced waste and cost, and the creation of new market segments. . Business innovation and sustainability go hand-in-hand.

Examples 130
article thumbnail

Human-Centered Design in the Financial Industry: An Innovative Example

IdeaScale

The goal was to make stale products like CDs and money market accounts look fresh. The post Human-Centered Design in the Financial Industry: An Innovative Example appeared first on IdeaScale. Blake Woods, of Lake Trust Credit Union. The financial services sector isn’t known for people-first approaches. Even with the gloss of “fintech” entrepreneurs, once you get past the flashy apps, the customer is often just another product in the end.

Examples 166
article thumbnail

What is Lean Innovation? Components and Examples

Moves the Needle

Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. As they relate to lean innovation, the Lean Startup principles are applied to instill rigor around testing the riskiest assumptions of bringing a product to market.

Examples 105
article thumbnail

Today’s Truth in Marketing: Get Interactive or Get Out of the Way

Daniel Burrus

Marketing is a world that is always evolving, always busy, and constantly filled with Anticipatory opportunities for all those who work in the industry and who leverage marketing for their organizations. . For Marketers: Technotrends and Exponential Ways to Market a Client’s Business.

article thumbnail

Customer Co-Creation Examples: 10 Companies Doing it Right

Braineet

Discover how 10 big players are leveraging the power of co-creation to market new products and create growth. Co-Creation

Examples 122
article thumbnail

Measuring Innovation Performance

For example, if an innovative process (say automation) can save time and money and. to market. demonstrate Example output metrics Example input metrics It is only in the impact zone, measuring outcomes against the initial objectives comes into play.

article thumbnail

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In this blog you’ll find practical tips for unifying sales and marketing functions using Design Thinking.

article thumbnail

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue

Tullio Siragusa

Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue In today’s fast-paced, results-oriented business world, it’s easy for leaders and their teams to focus solely on achieving targets and driving revenue.

Marketing 115
article thumbnail

Examples Of Unexpected Marketing Tactics That Actually Work

The Human Factor

Have you ever noticed that all the best marketing tactics are the least expected? . In this post, we take a look at some of the best marketing tactics and why they’re often so unexpected. Persona-Based eBook Marketing. The best marketing is all about telling your users stories.

article thumbnail

Blockchain: A Real-World Example of the Power of Innovation

IdeaScale

Some examples of innovation change the world or create industries that never existed before. Work Processes and Blockchain: Examples of Innovation. Here are just a few specific examples of how it may happen. Digital marketing loses money to click fraud every year. Blockchain technology could put an end to click fraud, drastically reducing wasteful marketing spending. Expect many more examples of blockchain disruption of industries in the coming years.

Examples 113
article thumbnail

Does the Stock Market Inhibit Innovation?

Destination Innovation

His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. Going Public: How Stock Market Listing Changes Firm Innovation Behaviour is a 2015 paper by Simon Wies of Goethe University, Frankfurt and Christine Moorman of Duke University. It looks as though we pay a heavy price in lost innovation because of the Stock Market’s obsession with quarterly results.

Marketing 100
article thumbnail

Enterprise lean startup experiment examples

Moves the Needle

Mix-and-match each example to create a powerful experimental learning vehicle for your next concept. Even better, see if you can recognize these lean startup experiment examples next time you’re using your favorite application or website. Example: P-2-P Payments platform (name is confidential). Example: See it in action at a call center – Why don’t you Just tell me which movie. Then, use the video as part of your landing page or marketing message.

article thumbnail

Dating Apps love Innovation

Destination Innovation

Whitney Wolfe Herd, a former VP of Marketing at Tinder, left the company in 2014 and started and founded Bumble. Innovation Examples & Lessons app bumble dating dating app innovation mathc.com matt mcneill love thursday tinder

Examples 281
article thumbnail

5 Steps to Brainstorm the Future of Your Market

HYPE Innovation

The first post introduced the ten questions , and this post provides guidance, practical tips, and examples on how to get started with brainstorming the future of your market and develop foresight capability step-by-step. This is the second blog post in HYPE's series on the ten most-often-asked questions about strategic foresight.

article thumbnail

Enterprise Lean Startup Experiment Examples

Moves the Needle

Mix-and-match each example to create a powerful experimental learning vehicle for your next concept. Even better, see if you can recognize these lean startup experiment examples next time you’re using your favorite application or website. Example: P-2-P Payments platform (name is confidential). Example: See it in action at a call center – Why don’t you Just tell me which movie. Then, use the video as part of your landing page or marketing message.

article thumbnail

Trust the Customers, Not the Experts

Destination Innovation

Fellow dragon Deborah Meadon, chief of a holiday business, firmly stated that there was no market for the ride-on suitcase. Great Innovators Innovation Examples & Lessons cystic fibrosis dragon's den dragons'den resilience rob law suitcase trunkiRob Law and Trunki.

Examples 270
article thumbnail

Five Reasons Why You Should Think Like a Criminal

Destination Innovation

It is an example of a genre of storytelling in which the main protagonist is a clever criminal. Marketing professionals look for weaknesses in their competitors’ marketing. Image by Ryan McGuire on Pixabay. Have you seen the movie, The Day of the Jackal?

Examples 349
article thumbnail

Find a Local Solution to a Local Problem

Destination Innovation

But Muruga knew that the pads were too expensive for the Indian market. Innovation Examples & Lessons Arunachalam Muruganantham coimbatore frugal innovation india local problem local solution menstruation Muruga sanitary pad

Examples 292
article thumbnail

The Double-Handed Approach to Innovation

Destination Innovation

Start by focussing on the market leading product (or products). Can you differentiate your innovation and increase the appeal of the product – maybe to a certain segment of the market – by adding something and removing something else?

Examples 286
article thumbnail

Expanding Into New Markets? Here Are Some Helpful Tips

IdeaScale

Expanding into new markets can be a lucrative business move, but it’s one that should be taken with care. Before you so much as dip a toe into a new market, you need some idea management. New markets may be the lifeblood of any business, but business history is littered with companies that leaped into new markets without, literally, any ideas. What’s Your Market? And remember to apply this to any market, even on the ones you’re already in.

Marketing 113
article thumbnail

7 examples of how companies can gain from customer insights

Board of Innovation

Empathy interviews and market research are all well and good. Here are some examples of how companies can and have gained from investing in more than just face time with their customer. The post 7 examples of how companies can gain from customer insights appeared first on Board of Innovation. But it's really when you walk a mile in your customer's shoes that you strike gold.

article thumbnail

What is a Diaper Worth? An Example of Value and Pricing

Innovation in Practice

A great example is Kimberly-Clark’s recently released Huggies line, Special Delivery. The answer: roughly five times the lowest priced diaper on the market! Additionally, each company continues to roll out various “models” of diapers in both domestic and international markets. To read more about this market trend, see the The Wall Street Journal article here. Culture of Innovation Innovation Marketing Innovation

article thumbnail

Virtual Reality and Subliminal Marketing

Daniel Burrus

Facebook-owned Oculus Rift, PlayStation VR, and the HTC Vive are just a few examples of household names that have launched us into the future of the immersive experience. Removing the everyday distractions of modern life and locking consumers away in an entirely immersive experience is every marketer’s dream — so before “plugging in,” we should all consider the potential implications of the use of this unregulated technology to manipulate us.

article thumbnail

Examples of Data Science projects to help you leverage results

mjvinnovation

In this article, we’ll talk a little bit about the concept and show you some examples of Data Science projects that helped leverage business results. Two examples of Data Science projects used to leverage results.

article thumbnail

How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Previously, the only contributor had been the firm, who would generate, test, and implement marketing schemes and campaigns according to internally sourced ideas. Try Market Research.

article thumbnail

How Innovation Marketing Helps Disruptors Launch New Products

Tullio Siragusa

How Innovation Marketing Helps Disruptors Launch New Products. Innovation marketing is a discipline that encompasses activities and novel processes to introduce and deliver entirely new products. This includes research into the needs of customers, concept and prototype tests with customers, and developing plans on how to market these new products in a saturated market. Many successful entrepreneurs have embraced the concept of integrating innovation in marketing.

article thumbnail

Product Market Fit: is your product what the market is looking for?

mjvinnovation

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. How to identify the Product Market Fit?

article thumbnail

Titans of Transformation: 5 Outstanding Examples of Innovation in Business

Qmarkets

In this article, we’ll explore five inspiring examples of innovation in business (both disruptive and incremental ), and what lessons they offer concerning survival on today’s uncertain corporate landscape. It would be naive to suggest that there’s only one definitive innovation example from retail titan Amazon that enterprizes could benefit from emulating. Philip Morris International (PMI) presents a prime example of this.

article thumbnail

Innovation Management: Importance, Ideas, and Examples

Acuvate

C-level executives might not recognize the precise pain points of specific markets when compared to mid-level managers. MarketsandMarkets Research predicts that the Innovation Management market is projected to grow from an estimated USD 421.6 Examples: Google: Google was the first company to create a business based on innovation. The post Innovation Management: Importance, Ideas, and Examples appeared first on Acuvate.

article thumbnail

Consumer Bots Strategy for CPG Marketing

Acuvate

The latest research by MarketsandMarkets has reported that the bot services market size is projected to grow from USD 1.6 Developing a consumer bots strategy for CPG Marketing. Level - 2 Chatbot: Product promotion, marketing, and advertising using customer data.

article thumbnail

7 examples of how companies can gain from customer insights

Board of Innovation

Empathy interviews and market research are all well and good. Here are some examples of how companies can and have gained from investing in more than just face time with their customer. The post 7 examples of how companies can gain from customer insights appeared first on Board of Innovation. But it's really when you walk a mile in your customer's shoes that you strike gold.

article thumbnail

Finding a Viable Market Opportunity

Taivara

Finding a Viable Market Opportunity. Identifying a viable market opportunity for a new product or business starts by understanding what is happening in the market. Segments within the market. Funnel from total market, to who will actually buy your product and why. Market Size. The primary goal is to understand how big the market is. Is the market trending up or down? Sizing the Market. Market Trends. Competitive Market.

article thumbnail

Growth Through Adjacent Markets

Innovation in Practice

Adjacent markets are a great source of sales growth if you can spot them and if you have the right skills to go after them. First, let’s understand what we mean by an adjacent market. By adjacent, I mean markets that are close in proximity to what you already do or where you do it. By definition, they’re riskier and more expensive to tackle than adjacent markets, at least in my experience. For Berlitz, it might be an attractive adjacent market.

article thumbnail

Customer Data Platform: 4 Reasons the Smart Marketer is Betting on it in 2023

Acuvate

The Customer Data Platform (CDP) market is growing exponentially and is expected to reach a whopping $10.3 CDPs are all the rage right now among contemporary, far-sighted marketers, and with good reason. 2023 seemed like a great year to go to market with the Acuvate CDP.

Data 52
article thumbnail

How Big is Your Market and Where Will You Start?

Tim Kastelle

To get to that size, they must have been building for a huge market right from the start, right? They slowly added features, like The Wall – this happened when they expanded their market to everyone that had a.edu email address – 20 million people or so. Their markets looked like this: When you launch something new, you need to have a handle on a couple of things: what the overall potential market is, and who your first niche will be.

Marketing 100
article thumbnail

Positive marketing innovation

Norbert Bol

In the December 2015 issue of the Journal of Business Research there is an interesting article about positive marketing. Positive marketing is the ideal form of marketing as it aims to create value for the firm and its customers and society. In that respect it is more than cause marketing, green marketing and social marketing. Positive marketing adds value to the whole triple bottom line, also known as People, Planet and Profit.

article thumbnail

Insurtech: what it is, examples and how to seize opportunities

mjvinnovation

The most visible examples of Insurtech come from the world of personal insurance: monitoring devices in the car; wearable activity trackers; customer-facing applications; SaaS platforms that manage insurance and payment coverage. In these examples, we see insurers leveraging better data and customer experience to improve their insurance coverage and make more accurate predictions about the risks.