Examples Of Unexpected Marketing Tactics That Actually Work

The Human Factor

Have you ever noticed that all the best marketing tactics are the least expected? . In this post, we take a look at some of the best marketing tactics and why they’re often so unexpected. Persona-Based eBook Marketing. The best marketing is all about telling your users stories.

Human-Centered Design in the Financial Industry: An Innovative Example

IdeaScale

The goal was to make stale products like CDs and money market accounts look fresh. The post Human-Centered Design in the Financial Industry: An Innovative Example appeared first on IdeaScale. Blake Woods, of Lake Trust Credit Union. The financial services sector isn’t known for people-first approaches. Even with the gloss of “fintech” entrepreneurs, once you get past the flashy apps, the customer is often just another product in the end.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What is Lean Innovation? Components and Examples

Moves the Needle

Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. As they relate to lean innovation, the Lean Startup principles are applied to instill rigor around testing the riskiest assumptions of bringing a product to market.

Does the Stock Market Inhibit Innovation?

Destination Innovation

His conclusion is that these results suggest that the transition to public equity markets leads firms to reposition their R&D investments toward more conventional and safer projects. Going Public: How Stock Market Listing Changes Firm Innovation Behaviour is a 2015 paper by Simon Wies of Goethe University, Frankfurt and Christine Moorman of Duke University. It looks as though we pay a heavy price in lost innovation because of the Stock Market’s obsession with quarterly results.

Measuring Innovation Performance

For example, if an innovative process (say automation) can save time and money and. to market. demonstrate Example output metrics Example input metrics It is only in the impact zone, measuring outcomes against the initial objectives comes into play. Examples of input metrics. For example, we hosted a hackathon, #UnitedByHCL Hackathon, for HCL Technologies in. Check out an interesting example from Owens. evaluated for feasibility & market.

Examples of Data Science projects to help you leverage results

mjvinnovation

In this article, we’ll talk a little bit about the concept and show you some examples of Data Science projects that helped leverage business results. Two examples of Data Science projects used to leverage results.

Customer Co-Creation Examples: 10 Companies Doing it Right

Braineet

Discover how 10 big players are leveraging the power of co-creation to market new products and create growth. Co-Creation

Blockchain: A Real-World Example of the Power of Innovation

IdeaScale

Some examples of innovation change the world or create industries that never existed before. Work Processes and Blockchain: Examples of Innovation. Here are just a few specific examples of how it may happen. Digital marketing loses money to click fraud every year. Blockchain technology could put an end to click fraud, drastically reducing wasteful marketing spending. Expect many more examples of blockchain disruption of industries in the coming years.

Virtual Reality and Subliminal Marketing

Daniel Burrus

Facebook-owned Oculus Rift, PlayStation VR, and the HTC Vive are just a few examples of household names that have launched us into the future of the immersive experience. Removing the everyday distractions of modern life and locking consumers away in an entirely immersive experience is every marketer’s dream — so before “plugging in,” we should all consider the potential implications of the use of this unregulated technology to manipulate us.

Companies Don’t Innovate, Markets Do

Game-Changer

One of the reasons big companies can’t innovate is they grow inert and can’t match the dynamism of the market. Markets are dynamic, companies are not. It’s very hard for companies to match the velocity, variance and selection of markets. The narrative they tell themselves is their strategy works because they’re the first ones in the market to do so and so things. Nothing will happen unless the market is ready to adopt it.

Enterprise lean startup experiment examples

Moves the Needle

Mix-and-match each example to create a powerful experimental learning vehicle for your next concept. Even better, see if you can recognize these lean startup experiment examples next time you’re using your favorite application or website. Example: P-2-P Payments platform (name is confidential). Example: See it in action at a call center – Why don’t you Just tell me which movie. Then, use the video as part of your landing page or marketing message.

7 examples of how companies can gain from customer insights

Board of Innovation

Empathy interviews and market research are all well and good. Here are some examples of how companies can and have gained from investing in more than just face time with their customer. The post 7 examples of how companies can gain from customer insights appeared first on Board of Innovation. But it's really when you walk a mile in your customer's shoes that you strike gold.

Enterprise Lean Startup Experiment Examples

Moves the Needle

Mix-and-match each example to create a powerful experimental learning vehicle for your next concept. Even better, see if you can recognize these lean startup experiment examples next time you’re using your favorite application or website. Example: P-2-P Payments platform (name is confidential). Example: See it in action at a call center – Why don’t you Just tell me which movie. Then, use the video as part of your landing page or marketing message.

Innovation Management: Importance, Ideas, and Examples

Acuvate

C-level executives might not recognize the precise pain points of specific markets when compared to mid-level managers. MarketsandMarkets Research predicts that the Innovation Management market is projected to grow from an estimated USD 421.6 Examples: Google: Google was the first company to create a business based on innovation. The post Innovation Management: Importance, Ideas, and Examples appeared first on Acuvate.

What is a Diaper Worth? An Example of Value and Pricing

Innovation in Practice

A great example is Kimberly-Clark’s recently released Huggies line, Special Delivery. The answer: roughly five times the lowest priced diaper on the market! Additionally, each company continues to roll out various “models” of diapers in both domestic and international markets. To read more about this market trend, see the The Wall Street Journal article here. Culture of Innovation Innovation Marketing Innovation

Some examples of co-creation that bring brand and consumer together

ideas4allinnovation

The use of ad-blocking technologies, online advertising performance (33% of ads generate no purchase intent at all, according to Nielsen ), or the hyper-saturation of messages in social media, to cite only a few examples, are leading brands to think of new models to reach their consumers. Even more so, according to the same source, when 36% of consumers are looking to try new products and 76% of products launched on the market fail.

How Big is Your Market and Where Will You Start?

Tim Kastelle

To get to that size, they must have been building for a huge market right from the start, right? They slowly added features, like The Wall – this happened when they expanded their market to everyone that had a.edu email address – 20 million people or so. Their markets looked like this: When you launch something new, you need to have a handle on a couple of things: what the overall potential market is, and who your first niche will be.

Growth Through Adjacent Markets

Innovation in Practice

Adjacent markets are a great source of sales growth if you can spot them and if you have the right skills to go after them. First, let’s understand what we mean by an adjacent market. By adjacent, I mean markets that are close in proximity to what you already do or where you do it. By definition, they’re riskier and more expensive to tackle than adjacent markets, at least in my experience. For Berlitz, it might be an attractive adjacent market.

Expanding Into New Markets? Here Are Some Helpful Tips

IdeaScale

Expanding into new markets can be a lucrative business move, but it’s one that should be taken with care. Before you so much as dip a toe into a new market, you need some idea management. New markets may be the lifeblood of any business, but business history is littered with companies that leaped into new markets without, literally, any ideas. What’s Your Market? And remember to apply this to any market, even on the ones you’re already in.

7 examples of how companies can gain from customer insights

Board of Innovation

Empathy interviews and market research are all well and good. Here are some examples of how companies can and have gained from investing in more than just face time with their customer. The post 7 examples of how companies can gain from customer insights appeared first on Board of Innovation. But it's really when you walk a mile in your customer's shoes that you strike gold.

Strategic Thinking Exercises – A SWOT Analysis Example from the Safe

BrainZooming

An Old AND New SWOT Analysis Example. Here is a new SWOT analysis example that is really an old one. Rather than asking single questions about threats and opportunities, this strategic thinking exercise pieces answers together from considering specific perspectives your customers, competitors, markets, and own brand has. Our Business Is Built Around Offering It + Market Forces Are Working Against It.

Insurtech: what it is, examples and how to seize opportunities

mjvinnovation

The most visible examples of Insurtech come from the world of personal insurance: monitoring devices in the car; wearable activity trackers; customer-facing applications; SaaS platforms that manage insurance and payment coverage. In these examples, we see insurers leveraging better data and customer experience to improve their insurance coverage and make more accurate predictions about the risks.

Do Something Different – Lateral Thinking in Sales and Marketing

Destination Innovation

It contains many stories which are examples of how a radical approach paid dividends. One gave them both a job and put the framed letter on his wall as an example of provocative copy writing. The book contains 100 mini case studies which are sure to inspire you to do some lateral thinking with your sales, marketing and approach to business. Share : The post Do Something Different – Lateral Thinking in Sales and Marketing appeared first on Destination Innovation.

Innovation Types that Will Surprise You (With Examples)

Ideanote

Being able to change an industry, or an entire market, is great - it makes you rich and famous. Let's start out with a neat overview of examples and the innovation types we'll be looking at: Overview of Because there is more to innovation than disruption. We’ll discover different innovation types and some examples. There are numerous examples of product innovation. Let’s look at the example of watches - they’ve been used for hundreds of years.

Positive marketing innovation

Norbert Bol

In the December 2015 issue of the Journal of Business Research there is an interesting article about positive marketing. Positive marketing is the ideal form of marketing as it aims to create value for the firm and its customers and society. In that respect it is more than cause marketing, green marketing and social marketing. Positive marketing adds value to the whole triple bottom line, also known as People, Planet and Profit.

How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Previously, the only contributor had been the firm, who would generate, test, and implement marketing schemes and campaigns according to internally sourced ideas. Try Market Research.

New Old Ways To Market Your Biz

The Human Factor

Are you interested in exploring new ways to market your company? Upgrading your marketing tactics is a smart choice and will potentially help you reach more customers. You might be tempted to explore the latest in marketing innovation to do this. Email Marketing .

Finding a Viable Market Opportunity

Taivara

Finding a Viable Market Opportunity. Identifying a viable market opportunity for a new product or business starts by understanding what is happening in the market. Segments within the market. Funnel from total market, to who will actually buy your product and why. Market Size. The primary goal is to understand how big the market is. Is the market trending up or down? Sizing the Market. Market Trends. Competitive Market.

Marketing Lessons from the 2016 Presidential Campaign?

Innovation Excellence

Geoff Nesnow finds it very interesting to look at the presidential race as a study in good and bad product marketing. Here are some examples. Continue reading → Build Capability Government News Uncategorized marketing Consumer Behavior Framing the Story Presidential Debate Presidential Election Presidential Politics Press Product Marketing

Two Important Market-Trends Vantage Points: Broadview + Futureview®

Daniel Burrus

Even the most traditional, by-the-book organizations share a common goal with their more forward-thinking counterparts and competitors: How to stay in front of market trends. That can make just keeping up with market trends a chore, let alone being out in front. . HardTrends & #SoftTrends let you anticipate market trends with confidence. For example, my annual review of top technology trends offers a variety of insights impacting organizations of all sorts.

Find out why investing in Digital Marketing makes all the difference during a crisis

mjvinnovation

In the same proportion, we will see substantial growth in Digital Marketing actions over the coming years. Here, we’ll show you some of the main reasons for investing in your Digital Marketing strategy! Inbound Marketing Content Marketing SEO Social Media. Some simple examples show changes in behavior. Try, for example, searching for Telemedicine, Remote Work, or Distance Learning on Google Trends. Marketing “from home.”

Titans of Transformation: 5 Outstanding Examples of Innovation in Business

Qmarkets

In this article, we’ll explore five inspiring examples of innovation in business (both disruptive and incremental ), and what lessons they offer concerning survival on today’s uncertain corporate landscape. It would be naive to suggest that there’s only one definitive innovation example from retail titan Amazon that enterprizes could benefit from emulating. Philip Morris International (PMI) presents a prime example of this.

What if the current use of your product were banned?

Destination Innovation

In a brilliant piece of marketing it repurposed diamonds as symbols of love and devotion. They kept the same product but promoted it with different benefits to a different market. If some people are using your knife as a screwdriver or your shoe as a hammer then maybe that is a source of an innovative new application and new market. Innovation Examples & Lessons de beers engagement ring lucozade mining put to other use scamper suntory

Content Marketing Strategy – An Offline Way to Plan Online Content

BrainZooming

While social media and content marketing strategy ideas benefit from new thinking and approaches, you can also incorporate offline best practices that make sense, even if they may seem old. For example, one client expressed challenges in refreshing and featuring seasonally-based story ideas year after year. An Offline Way to Plan Online Content Marketing Strategy. Employing a similar strategy for content marketing strategy requires answering critical questions.

Digital Disruption: In search of market leadership

mjvinnovation

Digital Disruption has had a major effect on the agendas of CEOs around the world because of domestic digital generations and because of the GAFA (Google, Amazon, Facebook and Apple), companies that have revolutionized the entire market using 100% digital solutions. The Internet of Things , Blockchain, Data Science and Artificial Intelligence are just a few examples of innovations that have come off the drawing board and are already completely changing the way companies do business.

What Hidden Segments Exist In Your Market?

Strategyn

Market segmentation is a method that companies use to target unique offerings to groups of customers that will value them. Over the years, many methods of market segmentation have been developed and implemented. Qualitative methods, such segmentation based on personas, segment the market using demographic, psychographic, or behavioral categories or stereotypes. What meaningful differences exist in a market? Both, for example, may be unhappy with their Internet service.

How to boost Marketing strategies from data mining

mjvinnovation

This model enables a better development of marketing strategies in the information age: what we call Market Mining is the combination of these techniques. Market Mining: Joining Data Mining to Marketing. In the Age of Assistance, it is undeniable that there is power in knowing extract insights to increase Marketing decisions, from data available on the web. The 5 P’s of Market Mining. Data Science Marketing

Data 40

Innovation Strategy – 4 Examples Where NOT Acting Might Be Smarter

BrainZooming

4 Examples Where NOT Acting Might Be a Smarter Innovation Strategy. Within the fast moving tech sector, these deals once looked critical for scale, but now are seen as inhibiting agility and the flexibility to move with the market. Finally, in a seemingly far afield example, George Varga interviewed musician, Billy Joel for the San Diego Union Tribune. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?

The Smartest Ways to Grow Your Email Marketing List

The Human Factor

While there are many ways to do this, one of the best ways is to develop an email marketing list. In this blog, we’re going to run through some of the smartest ways to grow your email marketing list. As we’ve seen, there are plenty of ways to grow your email marketing list.

The Agricultural Pipe Market

The Human Factor

The most obvious examples are of course fertilisers and pesticides. The post The Agricultural Pipe Market appeared first on The Human Factor. Contributed post –. If you are involved in the world of agriculture you need to make sure you choose your pipework system with great care. After all, you need to consider the fact that your pipes are often going to be exposed to chemicals because of the use of fertilisers and alike.

How to Optimize Email Marketing for the New Normal of COVID-19

Brunner

Reading emails outside pre-COVID times is another new normal for digital marketers. Prior to the pandemic, Tuesdays and Thursdays were the ideal days to send a marketing email. In the last 12 months, 78% of marketers have seen an increase in email engagement (Not Another State of Marketing, 2020). For example, if you’re a DIY equipment renter, you might engage with your customers more since they’re spending more time on home improvement projects.

Lack of Innovation Will Kill Your Business (2 Examples to Prove It)

Ideanote

In 2007, Nokia’s market share was at. It’s almost impossible to imagine any vendor controlling that portion of the market today. But since that moment, Nokia’s mobile-phone market share kept plummeting. In the last century, it held an impressive 90% of the shares in the film market. Instead of marketing the new technology, Kodak chose to use digital for improving the quality of film. Surely, the company would’ve kept its major role on the market.

Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Launching a campaign to customers is nerve-wracking for even the most established marketing department. Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead. A co-creation event brings your marketing teams and your customers together in one room where they can discuss exactly what they want and need from your brand.