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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself?

Marketing 260
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What is Market Research? Definition, Types, Process, Examples and Best Practices

IdeaScale

What is Market Research? Market research is defined as the systematic collection, analysis, and interpretation of data about a specific market, industry, or consumer segment. It involves studying customers, competitors, and market dynamics to identify opportunities, mitigate risks, and make informed business decisions.

Marketing 130
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What is Qualitative Market Research? Definition, Methods, Examples and Best Practices

IdeaScale

What is Qualitative Market Research? Qualitative market research is defined as a systematic and open-ended market research method used to gain understanding of consumer behaviour, perceptions, preferences, and motivations.

Marketing 130
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What is a Competitor Analysis? Definition, Examples, and Template

IdeaScale

Competitor analysis is defined as the process of identifying, analyzing, and evaluating the strengths and weaknesses of competitors in a particular market or industry. Here's an overview

Analysis 130
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Navigating the Product Tightrope: Balancing Innovation and Current User Demands

Speaker: Jason Brett - Founder & Chief Product Officer, Product Coffee

In today's rapidly evolving market, product managers face the challenge of driving innovation while also meeting the needs and expectations of their existing user base. This webinar aims to equip you with strategies and insights to successfully navigate this delicate balancing act.

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What is Quantitative Market Research? Definition, Methods, Examples and Best Practices

IdeaScale

What is Quantitative Market Research? Quantitative market research is defined as a type of research that involves the collection and analysis of numerical data to understand market trends, consumer behavior, and other business-related variables.

Marketing 130
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Examples of Businesses navigating complexity by fostering Ecosystems.

Paul Hobcraft

We all recognise that markets are changing, complexity is growing, and challenges are more formidable to manage without extended help. The company continually explores new business models, invests in emerging technologies, and adapts operations to changing market dynamics. first appeared on Paul4innovating Innovation Views.

Examples 148
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How to Achieve Product-Market Fit

Speaker: Dan Olsen - Product Management Trainer and Consultant, Author, and Speaker

Everyone working on a product is trying to achieve the same goal: product-market fit. In this webinar, product management expert Dan Olsen will share his simple but effective framework for achieving product-market fit from his book The Lean Product Playbook. But most products fail to do so.

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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Every go-to-market team knows the frustrations that come from a drawn-out sales process. Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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How to Develop a Recession-Proof Product-Led Strategy

Speaker: Wes Bush, Author of "Product-Led Growth"

Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. What features do their strategies have that allow them to see continued success in this ever-changing market? As PMs, we all know the importance of building a successful product-led growth strategy. But what else do they have in common?

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.