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Redefining Conflict Resolution: The Design Thinking Way

Tullio Siragusa

Furthermore, in today’s global business environment, where companies interface with diverse markets and handle multifaceted challenges, traditional conflict resolution methods often fall short. It prioritizes empathy, collaboration, and iterative testing to reach innovative solutions.

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Strategies for Successfully Establishing Sales in a New Market

Tullio Siragusa

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Ideate: Generate a wide range of ideas for solutions.

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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

Customer research, user testing, concept ideation — these tasks require a deep understanding of human needs and emotions. Companies should invest in design thinking, ethnographic research and other human-centric innovation methods. Testing a new marketing tactic may get delayed due to legacy system constraints.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Carving an Identity: Different Strokes for Different Brands In a market teeming with competitors, what sets a brand apart? The Game-Changer Example: Tesla or Spotify Imagine entering a traditional market and rewriting the rules. Ideate Time to get those creative juices flowing. Launch a limited edition to sense the market pulse.

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Innovative Leadership in Circular Economy Initiatives: Paving the Way for Sustainability

Tullio Siragusa

Strategies for Innovative Leadership in Circular Economy Initiatives Cultivating a Culture of Innovation and Sustainability Lead by Example: Demonstrate commitment through personal actions and decisions. Strategies: Lead with Conviction: Demonstrate the long-term benefits of circular models through pilot projects and success stories.

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Future Trends 2021: Purpose & Co-creation

Be-novative

Connecting people virtually to co-create in a purpose-driven way accelerates positive business outcomes and unites people in finding meaning in transformative change, that is why Purpose & Co-creation projects are trending in 2021. The next 5-year outlook on the way we work and manage projects ??

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GFi Working With Universities, Manufacturers, and Big Pharma

Gregg Fraley

Recent Projects at GFi. GFi is the consultancy of Gregg Fraley and specialist associates he brings in to execute projects. Qualitative Research , Innovation Events, Training, Facilitation, and Writing: Facilitation : Marquette University is working with the Milwaukee community and Johnson Controls to innovate.