Jeffrey Phillips

MAY 22, 2023

I've been leading innovation work for close to 20 years, writing about it on this blog and in my book (Relentless Innovation). I've made some great friends along the way and been influenced by a range of great innovation thought leaders. Too much time at the innovation coal face was making me a bit cynical.

Artificial Inteligence 157

Artificial Inteligence ChatGPT Innovation Generative AI 157

IdeaScale

NOVEMBER 5, 2019

Crowdsourcing is a favored method of gathering data for product innovation. Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data. Both can be invaluable in various decision-making stages of product development.

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Crowdsourcing Groups Data Product Innovation 164

Leapfrogging

FEBRUARY 9, 2024

CVC is often characterized by its dual focus on achieving both strategic returns, such as fostering innovation or entering new markets, and financial returns, similar to those sought by traditional venture capitalists. Moreover, through CVC, corporations can tap into the startup ecosystem , leveraging agility and innovative mindsets.

Strategy 100

Strategy Strategy Technical Review Agile 100

Innovation Excellence

FEBRUARY 5, 2019

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known.

Tools 75

Tools Product Innovation Marketing Innovation 75

IdeaScale

JUNE 22, 2017

Sometimes these types of programs are referred to as internal market research where employees share customer insights company-wide and build on one another’s knowledge. There are a few Dick’s employees with the word “Innovation” in their title and even more employees that participated in this product innovation campaign.

Crowdsourcing 190

Crowdsourcing Company Case Study Development Team Review 190

eZassi

MAY 27, 2022

The CPG Industry aims to continuously reinvent itself as the online shopper experience and the in-person retail customer both demand personalized, convenient, in stock, economical, and exciting products. Utilize Open Innovation for R&D. Open Innovation is a proactive strategy complementing your R&D department.

Industry 52

Industry Ideation Open Innovation Innovation 52

Planview

JANUARY 22, 2024

As we welcome the new year, we asked our team of product innovation experts and thought leaders to identify trends they’re seeing across the industry and within our customer implementations. Trend #1: Greater Financial Scrutiny on New Product Development Balanced Against Innovation Opportunity While the U.S.

Product Development 69

Product Development Innovation Management Management Trends 69

Innovation Excellence

FEBRUARY 14, 2017

Where does this product story start? It begins with Kärcher North America, the market leader in carpet extraction cleaning. The core product line was 15 years old and in need of innovation. Chad McAllister interviews Bill Ott, Executive Vice President of the product development organization at Kärcher.

Marketing 41

Marketing Product Development Innovation Innovation Processes 41

IdeaScale

JUNE 22, 2017

Sometimes these types of programs are referred to as internal market research where employees share customer insights company-wide and build on one another’s knowledge. There are a few Dick’s employees with the word “Innovation” in their title and even more employees that participated in this product innovation campaign.

Crowdsourcing 100

Crowdsourcing Company Case Study Development Team Review 100

BrainZooming

FEBRUARY 12, 2019

What is your definition of innovation? An article in The Wall Street Journal about food companies innovating to raise prices features this definition of innovation from Kroger CEO Rodney McMullen: “Creating something I didn’t know I needed is innovation.”. 4 Strategies this Definition of Innovation Suggests.

Strategy 81

Strategy Strategy Innovation Groups 81

BrainZooming

FEBRUARY 22, 2018

An article in The Wall Street Journal by Paul Ziobro shares an report on how toy manufacturers, including Mattel and Hasbro, are accelerating their new product innovation processes. The brands want to capitalize on market growth stemming from toys tied to popular social media themes. Listening to the Market in Multiple Ways.

Development Team Review 68

Development Team Review Strategic Thinking eBook Trends 68

Legacy Innovation Group

APRIL 1, 2019

Seven Roads of Innovation–Based Growth. It might be a matter of finding new markets, even creating new markets, or just finding new space in your current markets through new technology and products. There are seven ways your business can pursue growth that is rooted in innovation.

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Innovation Marketing Technology Disruption 40

Yet2

MAY 28, 2019

In mid-May, yet2 sponsored the NPD and Innovation in the Chemical Industry conference , organized by the European Networking Group. de Chabot-Tramecourt explained to the audience how innovation has changed at Janssen over the years and how they handle the specific challenges of: Higher regulatory requirements. A conservative market.

Industry 58

Industry Trends Conference Open Innovation 58

helloFUTURE

JANUARY 29, 2023

Product managers are frequently the ones that are tasked with driving innovation within their organizations. This should not come as a surprise, given that product managers, particularly excellent product managers, have a profound awareness of the user personas for their products and any market gaps.

Management 52

Management Ideation Innovation Marketing 52

Innovation Excellence

DECEMBER 21, 2016

What’s in your toolbox for conducting consumer and market research? To explore the topic and walk through an example of using Conjoint Analysis, I tracked down the market research tool master Brian Ottum, who has 30 years experience in new product development. Does it include Conjoint Analysis?

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Analysis Management Product Development Marketing 40

Board of Innovation

JUNE 6, 2022

What’s next for consumer products Innovating for new moments in consumer journeys. Putting digital-first up-front in the design process, rather than having it as an after-thought, can decrease the cost and reduce the risk of product development and omni-channel launch.

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Underperforming Technical Team Video Design System 52

IM Insights

MARCH 17, 2022

Understanding revenue and cost on a per unit basis for Startups/innovation projects is vital but even established businesses have a lot to gain from doing it right. 15:00) CAC over LTV is fundamental to understanding product performance and analysing specific customer segments. 43:00) A perspective on Product/Market-Fit (PMF).

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How To Underperforming Technical Team Case Study Entrepreneurship 52

Legacy Innovation Group

APRIL 1, 2019

The Innovation Mosaic: Building Bridges Between the Many Perspectives on Innovation. I have been a student of innovation for more years now than I care to count. This new–school view accepts the idea that we can be a part of creating the future, and so endeavors to do so through various forms of market leadership.

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Innovation Underperforming Technical Team Marketing Technology 40

InnovationManagement

MAY 14, 2019

Most marketing professionals understand that insight into the hearts and minds of your customers is central to successful product innovation. Who is going to buy my product first? The post Taking an Audience-Centric Approach During the Tech Adoption Lifecycle appeared first on Innovation Management.

Innovation Management 48

Innovation Management Product Innovation Marketing Management 48

Innovation Excellence

NOVEMBER 13, 2015

An old marketing adage is that half of a company’s advertising is effective, we just don’t know which half. A similar conundrum faces innovators and product developers, with the best companies finding success with about half of the products they create (and the odds are much worse for average companies).

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Product Development Innovation Marketing Company 40

hackerearth

OCTOBER 16, 2017

Understanding Innovation Management. Is it a lack of innovation or an inability to cope with change? Either way, businesses need to identify where they are going wrong because innovation as a business strategy is here to stay. For survival, innovation is almost obligatory (Drucker, 1999). What besets today’s companies?

Innovation Management 40

Innovation Management Technical Review Management Software Review 40

hackerearth

OCTOBER 16, 2017

Understanding Innovation Management. Is it a lack of innovation or an inability to cope with change? Either way, businesses need to identify where they are going wrong because innovation as a business strategy is here to stay. For survival, innovation is almost obligatory (Drucker, 1999). What besets today’s companies?

Innovation Management 40

Innovation Management Technical Review Management Software Review 40

Innovation Excellence

AUGUST 30, 2017

As innovators, we all want to do three key things: Create something new, fantastic and disruptive; Bring it to the market fast enough to capture its value and grow our business; Do it again (and again, and again.).

Learning 42

Learning Disruption Innovation Marketing 42

Innovation Excellence

DECEMBER 15, 2015

Capacity planning is standard for manufacturing, but many companies don’t diligently capacity plan their new product development (NPD) pipeline, and some expect managers to just “figure it out”. Later, they wonder why their projects are consistently late or miss target market windows. Continue reading →

Product Development 40

Product Development Project Marketing Management 40

Planview

FEBRUARY 15, 2023

Cross-functional transparency is necessary for three reasons: Helping guide product investment Efficient resource allocation Speeding products to market For example, IoT disruptions and the demand for connected-smart innovations have added a whole new layer of complexity to successfully bring most physical products to market.

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Case Study Product Development Study Collaboration 52

helloFUTURE

FEBRUARY 5, 2023

The crisis began in the United States, where a housing market bubble burst, causing home prices to plummet and many homeowners to default on their mortgages. In 2008, the world experienced a severe financial crisis. This led to a crisis in the banking and financial sector, as many banks held toxic mortgages on their books.…

Management 52

Management How To Ideation Marketing 52

Brunner

AUGUST 12, 2020

It’s a process of watching hashtags, keywords and digital engagement to identify trending topics and monitor brand sentiment, and roughly 70% of local businesses use it to better understand their customer segments, according to a joint survey from the Atlanta Business Chronicle and marketing agency Brunner.

Analysis 40

Analysis Tools Data Artificial Inteligence 40

Collective Innovation

AUGUST 14, 2017

This can include information about the company internally, customer information, market information, sales velocity, competitive information and numerous other metrics. When used correctly this data can allow companies to reasonably predict the outcome and validate their decisions while still moving quickly and innovating.

Survey 40

Survey Artificial Inteligence Data Analysis 40

Jeffrey Phillips

OCTOBER 7, 2015

Innovation and change destroy complacent, unchanging business structures and models. In every market. Product life cycles are collapsing - I was recently in a conference where a camera manufacturer estimated the average shelf life for a new camera was between 3 and 6 months, or less than half the product development cycle time!

Product Innovation 100

Product Innovation Innovation Industry Disruption 100

Steve Blank

MARCH 11, 2015

I just spent a day working with Bob, the Chief Innovation Officer of a very smart large company I’ll call Acme Widgets. Bob summarized Acme’s impediments to innovation. “At How can we restart our innovation culture?”. What Drives Innovation? They’ve found product/market fit (what products customers want to buy).

LEAN 46

LEAN Culture Agile Tools 46

Innovation Excellence

MARCH 21, 2017

Market share was being lost. They needed a new product, in a hurry. From concept to packaging, they needed it all: RTB, packaging design, product name, name and product fit with top benefits, and fully baked complete concepts to test against legacy products and competitive products.

Innovation Processes 40

Innovation Processes Competition Design Marketing 40

Innovation Excellence

DECEMBER 27, 2015

When moving a new product or service through the development cycle, there are generally four outcomes a New Product Development (NPD) team can expect. It may seem counterintuitive, but one of the positive outcomes does not result in revenue – or even a product – and organizations must learn to embrace this notion.

Product Development 40

Product Development Learning Product Innovation Marketing 40

Qmarkets

AUGUST 23, 2023

What do you think about when you hear the word innovation ? For many people, it evokes brands that created something so new that it changed the way we interact with certain products or services forever: Uber. First Things First: What is Incremental Innovation? Let’s get started. It is also known as continuous improvement.

Examples 98

Examples Innovation Disruption Innovation Programs 98

Innovation Excellence

APRIL 20, 2017

Be clear with your product marketing! Be clear with your product marketing. The solution then is not your product or its technical. Many companies and people confuse what they mean when discussing Value Propositions, Benefits, and Features.

Marketing 44

Marketing Company Product Development Product Innovation 44

IdeaScale

JULY 21, 2021

Grant Thornton International, a Fortune 500 company, is a winner of the IdeaScale 2021 Innovation Management Award for Best Innovation. This year, one of our winners was Grant Thornton International in the category of Best Innovation for their ability to deliver the IASC – a process and product innovation with global appeal.

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Innovation Innovation Programs Innovation Management Tools 130

New Markets Advisors

APRIL 20, 2018

I hear it far too often: innovation should be part of everyone’s job. To that point, when I searched “innovation isn’t everyone’s job,” Google returned only four results. All of them directed to the same article, which made the point that while innovation isn’t everyone’s job, it should be.

Innovation 40

Innovation Training Culture Culture of Innovation 40

Be-novative

APRIL 21, 2021

According to Deloitte: “Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction.” This is key for any innovation or co-creation process in order to drive results. Purpose helps us redefine who we are.

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Trends Project Design Thinking Ideation 52