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Ten Questions to Answer Before Using Social Tools for Product Innovation

Innovation Excellence

Social media is incredibly effective for conveying marketing messages and for receiving rapid customer feedback. The effectiveness of social media for outbound marketing activities, i.e. getting the news out about new products offerings, and interacting with customers, is well known.

Tools 78
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New innovation realities require new mindsets and tools

Jeffrey Phillips

If the product or service requires the customer to combine products, read manuals, acquire other products or services to make the solution work, the new product is likely to receive far less acclaim. However, the focus for today's innovation needs may be too narrow.

Tools 162
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12 Types of Innovation You Should Know in 2021

IdeaScale

Process innovation is the development and application of technology, production method, or method of delivery that’s newly introduced or improved to a notable degree. Product Innovation. Product innovation refers to the creation of a new or significantly improved good or service. Incremental Innovation.

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Mastering the Art: Using Organizational Culture for Business Agility and Resilience

Leapfrogging

A culture that is adaptable, innovative, and collaborative can better withstand market fluctuations and respond to challenges swiftly and effectively. Tools and Methods for Cultural Assessment Several tools and methods are available to help you assess your organizational culture.

Agile 130
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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.

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Thinking about innovation and strategy

Jeffrey Phillips

That action may be creating a new product, or developing a new channel or business model. Of course, innovation can span a range of impacts and outcomes, from very incremental product innovation to industry changing business model innovation. Innovation is an action, but it is not often a plan or policy.

Strategy 284
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Social intelligence tools allow for deeper analysis of consumer behavior.

Brunner

It’s a process of watching hashtags, keywords and digital engagement to identify trending topics and monitor brand sentiment, and roughly 70% of local businesses use it to better understand their customer segments, according to a joint survey from the Atlanta Business Chronicle and marketing agency Brunner.