Integrating corporate sustainability in strategic management

Norbert Bol

Based on a literature review of 114 peer-reviewed scientific journal articles it shows that sustainability is an important topic for managers but they just rarely consider it in strategic management. Many companies therefore still lack a strategic approach to integrating corporate sustainability into strategy. In my opinion the starting point in the integration of corporate sustainability in strategic management is manager attitude and behaviour.

Passing 100 Strategy Blogs: Innovation for sustainability is complex but has a global interest.

Norbert Bol

Today I am writing my 100th blog post on Strategy Blogs. When I started to blog about strategy, innovation and sustainability, I had no experience in blogging. A topic that is relevant for all of us, regardless if we are a manager, an employee, a consumer or an investor.

5 Advantages of Strategy Statements with Simple Language

BrainZooming

We are big fans of strategy statements incorporating simple language an organization uses to talk about its daily business activities. Strategy statements should not be filled with complex jargon that most people cannot understand or with generic language that could apply to ANY business.

Sustainability strategy in tough times

Norbert Bol

Sustainability strategy in constrained economic times “ The different articles in this special edition all focus on the sustainability behavour of companies in tough times. Based on the articles in the special issue it appears that companies find innovative ways to do more with less and increase firm value without undertaking significant cutbacks on their sustainability strategy. Strategic Management Innovation Leadership Strategy Sustainability

Strategy and Boxes

Eddielogic

During my readings I came across two very different quotas about the problem with strategy and boxes or categories. Strategic thinking and mental boxes are two things that don’t fit together very well. The post Strategy and Boxes appeared first on Eddielogic.

Best Strategy Blog in 2015

Norbert Bol

It also shows why sustainability is a great strategy. This article provides a strategy framework for entrepreneurs to collectively build a more favourable environment for their sustainable innovations (see fig 1). Strategic Management Innovation Strategy Sustainability

CEO’s who are blogging about strategy

Norbert Bol

In this Strategy Blog I would like to share with you the blogs of CEO’s that I follow because they also discuss strategic management issues. If you have additions to this list of CEO’s who blog about strategic management issues please let me know. Strategic Management Communication Leadership Marketing Social Media Strategy

A happy and healthy 2019! Making sustainable choices

Norbert Bol

Business Strategy and the Environment. Strategic Management Innovation Strategy Sustainability SustainnovateAt the start of 2019 I wish everyone a happy and healthy 2019!

Study 81

Sufficiency as the ultimate business strategy for sustainability?

Norbert Bol

When companies are innovating for sustainability there are different strategies that can be pursued. In general these strategies aim to create positive benefits and/or to reduce negative impacts for society and nature. In a sufficiency-based approach however an alternative approach is taken to doing business as it is seeking to reduce or moderate consumption in addition to other sustainability strategies. Strategic Management CSR Innovation Sustainability

Bridging the gap between sustainability strategy formulation and implementation

Norbert Bol

Formulating a sustainability strategy can be a challenging task. Implementing the strategy in an organization is even a bigger challenge. Implementing a sustainability strategy is even very demanding if there is a clear vision of sustainability, the sustainability strategy is clearly formulated and there is considerable willingness to engage in further action on sustainability implementation. Strategic Management CSR Innovation Leadership Sustainability

What is your approach to strategy? Two quotes on change give direction

Eddielogic

As with many things, it is much easier to write about good strategy making than to actually do it.

Branding Strategy – 14 Articles on Engaging an Internal Brand Team

BrainZooming

I am in New York today delivering a Brainzooming branding strategy workshop on Engaging Your Internal Brand Team. The event is the Brand Strategy Conference. Our content addresses collaborative ways to strategically engage employees in creating and delivering the best brand experience.

9 Strategic Thinking Questions – Helping Teams Execute Strategy

BrainZooming

Many organizations are in the early stages of executing new strategies for this year. That is when you discover whether you have a solid, implementable plan or something that (maybe) looks good on paper, but doesn’t work well when you try to execute the strategy.

Content Marketing Strategy – 5 Things Your Content Can Deliver

BrainZooming

What a strong first day at the Brand Strategy Conference in New York. The kickoff presentation on the first day was from Kodi Foster, Vice President – Data Strategy at Viacom. Five Things Your Content Marketing Strategy Should Deliver.

Internal Branding Strategy – 1 Way to Stop Horrible Executive Videos

BrainZooming

That’s not the way to advance an internal branding strategy. My suggestion for these videos to have an impact on their internal branding strategy? Then, capture them explaining strategy at employee meetings. D ownload Your Free Internal Branding Strategy eBook!

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Innovation in governments: Far Horizons?

Norbert Bol

There are hierarchical, competitive and collaborative strategies. To find innovative solutions for the more complex and unruly problems it is generally accepted that multi-actor collaboration is superior to both hierarchy and competitive strategies. Public Management Review , 1-11.

The future of innovation

Norbert Bol

Although there were many topics discussed at the World Economic Forum that relate to the topics that are used in Strategy Blogs, I would like to share two interesting discussions about innovation, which are: Maintaining innovation and the Strategic Update: The Future of Innovation.

Green management performance

Norbert Bol

In the January 2017 issue of the Journal of Cleaner Production there is a study that has investigated the relationship between green management and the performance of Italian firms. The study shows that the relationship between green management and performance is U-shaped. The U-shaped performance makes clear that green initiatives can lead to a lower performance if there is not a comprehensive environmental management system.

Is the Circular Economy lost in transition?

Norbert Bol

In an era where technological advance is at an exponential growth speed, the government can be a great enabler for innovation speed instead of hindering progress as mentioned in last week’s Strategy Blog: The sustainable innovation paradox. Next week is the Dutch Circular Economy Week.

Apathy, Ambivalence and Annoyance in co-creation and gamification

Norbert Bol

In this Strategy Blog I follow up on the topic of gamification. Based on their research Malshe & Friend (2018), created six supplier strategies to deal with these specific situations (see figure). Strategic Management Blog Co-Creation Collaboration Innovation Marketing

Boosting creativity and innovation

Norbert Bol

Strategic Management Innovation Leadership StrategyBoosting creativity and innovation. When we want to boost creativity and innovation in an organization, there is not only a need for creative people but there is also the need for an organization supporting an innovative culture (see also the blog: Innovation is built on the desire for success ). A recent study towards the personal factors of creativity and innovation (da Costa et al.,

Sustainable innovation: innovation driving sustainability

Norbert Bol

Companies can use sustainability in their process innovation, product or service innovation, market innovation, brand innovation, company innovation and strategic innovation. Learning From Learning Theory A Model of Organizational Adoption Strategies at the Microfoundations of Institutional Theory. Journal of Management , 1446-1476. Strategic Management Innovation Strategy Sustainability

Return on investing in social sustainability

Norbert Bol

In the Strategy Blog “ Business sustainability and cost of equity ” it was shown that social sustainability has a more indirect effect to business performance. In the November edition of the Strategic Management Journal Fosfuri et al. Strategic Management Journal., Strategic Management CSR Finance SustainabilityNowadays, many companies engage in social causes that are aligned with the social concerns of their customers.

Can mindfulness stimulate sustainability-oriented innovation?

Norbert Bol

The coming Strategy Blogs shall be focused more on sustainability-oriented innovations. Strategic Management Collaboration CSR Innovation Strategy Sustainability Sustainnovate

Innovation is built on the desire for success

Norbert Bol

Strategic Management Innovation Leadership StrategyTo create innovations it is probably true that our desire for success should be greater than our fear of failure. At the same time we should have the abilty not be afraid to fail but instead have the ability to learn from our mistakes. Many innovations are the fruitful result of trial and error. Error or failure are part of the process.

Responsible and shared leadership

Norbert Bol

This means that you don’t have to be a manager to be a leader. Diverse teams are more successful and innovative than homogeneous teams, as diverse team are better at managing opportunities and threats to create more success in a sustainable way. Strategic Management Innovation Leadership Learning Strategy SustainabilityLeadership can be found at any level of an organization. To make this work it must be possible in an organization to lead one another.

Spreading new ideas and the role of peer effects

Norbert Bol

Strategic Management Innovation Leadership Marketing StrategyIn 1962 Everett Rogers introduced the theory of the Diffusion of Innovation. This theory explains how, why, and at what rate new ideas and technology spread.

Are we doing enough? A blog about education and sustainability

Norbert Bol

In the previous Strategy Blog the importance of education was discussed and I added a poll with the question: “Do you think decision makers educate themselves enough about sustainability, innovation and entrepreneurship?” Strategic Management Strategy Sustainability Innovation CSR Learning Sustainnovate

Degrowth is more than an Oxymoron?

Norbert Bol

I have mentioned the company in Strategy Blogs a few times related to suf fi ciency-driven business and positive marketing. Strategic Management Sustainability Innovation EconomyDegrowth, or De-Growth, is from a language perspective an oxymoron.

Creating new meaning on value creation and innovation in sustainability transitions

Norbert Bol

As many of the readers know, I started more that twelve years ago a new venture to contribute to more responsible investing in real estate and infrastructure, by integrating investment management practices to engineering practices. Strategic Management Innovation Strategy Sustainability Sustainnovate‘If we are not capable of changing, then who is?’.

Creating more value in services

Norbert Bol

Strategic Management Innovation Services Strategy SustainabilityIn our service economy we create value together. Integrating ecosystem services can create more value. Services differ from products when it comes to value creation.

Crowdsourcing ideas: sexy ideas get implemented

Norbert Bol

Strategic Management Innovation Leadership Strategy SustainabilityThrough history, the engine of human progress and prosperity has been, and is, the mating of ideas. Matt Ridley – When Ideas Have Sex.

Innovation through collaboration

Norbert Bol

Strategic Management Innovation StrategyIn the September 2015 issue of the Journal of Learning, Culture and Interaction, there is an interesting article (Ness & Riese, 2015) about how multidisciplinary groups can create innovation through collaboration. The article shows that it is not enough to bring together people with special expertise from different disciplines to develop innovative ideas.

Leadership in networked organizations

Norbert Bol

Journal of Engineering and Technology Management , 40 , 15-28. Strategic Management Innovation Leadership Learning StrategyAfter my last blog about shared leadership I received many votes and many positive reactions. Especially about leadership that can be found everywhere at any level in an organization. Most of the readers agree that leadership is not just a function where you sit, but is more about what you do and how you do it. What do leaders do?

Sustainability-oriented innovation

Norbert Bol

International Journal of Management Reviews. International Journal of Productivity and Performance Management , 64 (3). Strategic Management Innovation Strategy SustainabilityInnovation is a vital process for long term business success, whereby new ideas are generated and successfully implemented. To generate new ideas that can be useful, these ideas will probably arise from thinking differently than we normally think.

Learning from green innovation failures

Norbert Bol

Especially when an innovation is in full diversification with the existing business (new product, new market), there is often the need for more space for development and more distance from the core business including a new business model and a more entrepreneurial management style. Strategic Management Innovation Strategy SustainabilitySustainability is increasingly seen as a driver for innovation. Many innovations however fail or did not succeed yet.

Social media: value creation through interaction

Norbert Bol

Although I very much believe that social media platforms can be such an actor in both business-to-business (B2B)and business-to-consumer (B2C) contexts, it requires that social media should be a part of the communication strategy between firms and customers in the first place. Industrial Marketing Management. Strategic Management Innovation Marketing StrategyLast week I wrote about how Facebook is becoming the innovation platform. Singaraju et al.

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