Expert insights. Personalized for you.
Christmas time. And the moment’s just beginning. From last night. When we’d wished upon a star. If our kindness. This day is just pretending. If we pretend long enough. Never giving up. It just might be who we are. From “Promises to Keep” by Paul O’Neill & Robert Kinkel. It’s getting late. Or early. Depends on where you are. Music of the Night. I’m just back from my almost annual two-and-a-half hours with Trans-Siberian Orchestra. MORE
Facebook moved into a new office complex earlier this year, which Mark Zuckerberg has described as “the largest open floor plan in the world.” ” With over 400,000 square feet, it is reported not to offer a single private office. There are conference rooms, shared spaces, and all kinds of creative gathering areas meant to protect the startup environment that is core to the company’s zeitgeist as it evolves into a corporate behemoth. MORE
I don’t like performance reviews. I never liked giving them, and I never liked getting them. They are like school report cards, only less well-meaning and more poorly formed. They make the workplace more political, needlessly enforcing nerve-wracking centers of power. They serve a legal function much more than a creative function. They don’t make products better and they don’t serve customer needs. MORE
I’ve written the words People, Products, Profits (In That Order!) so many times over the years it would be easy to think of them as simply a slogan I use, a catchphrase meant to pique your interest. I assure you this is no more the case than Apple using the words Think Different as a clever tagline. Like the words Think Different, People-Products-Profits is part management philosophy, part rallying cry, and in an aspirational context, part religion. MORE
I guess for me this is turning into The Year of The List! Earlier this year, inspired by a Writers Guild initiative, I catalogued a suggested collection of the Funniest Screenplays of All Time. Right around that time, inspired by the Fleetwood Mac reunion tour, I found myself thinking about musical recordings so beloved I had purchased them multiple times on replacement platforms. MORE
Every year the Los Angeles Times Festival of Books continues to cement itself in my psyche as a major go-to event. Now the largest book fair in the United States, its bustling aisles fill the USC campus for two days with eager authors and insatiable readers. Each year I joyously look forward to attending, not just for the schedule of talks I plan to experience, but for the inevitable surprises I discover. MORE
Maybe I’m getting a tad older. Or maybe with a few added laugh lines I can see a tad more clearly. Here’s what I see: Too many people leaving too many jobs much too quickly. What might that mean? When I look around, I see way too many folks I know pushing themselves to perspiration to land a job, then in the first few weeks discovering they don’t like it (or it doesn’t like them). They leave in a year or less, maybe two years, three becomes a stretch. MORE
It’s a bit weird, this Author thing. Let me try to explain. For as long as I can remember, putting words on paper has been an integral part of my life. It started when I was a kid, with little plays and poems. Then in high school it became short stories and full-length plays. Then in college some more plays, some student films, and the occasional joke for a journeyman standup comic. MORE
From Nothing , my third and most personal novel, has moved from my ownership to yours. I hope it will mean something to you. It certainly has been an odyssey for me. The book is rock and roll, the process of performing it no less so. As I write these words, I am preparing a number of public book talks, thinking about what I want to say about this story beyond letting it speak for itself. MORE
About three years ago I published my first novel, This Is Rage. It’s been an amazing journey, including creative development and four public readings of my stage adaptation. Now we have something additionally exciting to announce: the first three episodes of a podcast adaptation. We made it easy for you to find either on iTunes or at the online home that saved Kimo Balthazer from irrelevance and started his movement: ThisIsRage.com. Who is Kimo Balthazer , you may be asking? MORE
My wife and I spent this past Saturday morning volunteering for a college service project where we read stories to elementary school children in downtown Los Angeles. We have done this several times before and it is always a rewarding experience, but this time our interaction felt especially poignant. I guess it’s the ceaselessly unpleasant political dialogue all around us, or maybe hearing one too many times why a tax cut for the wealthy is at the forefront of our national agenda. MORE
There’s something about optimism. Nothing in business is quite as powerful in motivating people to believe in a mission as a leader who undoubtedly believes. The energy that radiates from a passionate entrepreneur is engaging, uplifting, and inspiring. When we hear someone tell us he or she is following their muse, boldly pursuing a personal dream, we want to root for them. We want to become a part of it. We want to hitch our cart to their wagon. MORE
I used to like AOL. Back in the day we called it by its full name, America Online. Prior to the broad penetration of the Internet, it was how we connected with each other. It was the company we paid on a subscription basis for both access to digital connectivity and content. For the ownership of AOL, it was a very, very good business, so explosive that it frightened the old guard in media and was merged into an even bigger entity, AOL Time Warner. MORE
I have just finished my third full year on the board of directors and as strategic advisor to The Good Men Project. It’s hard to believe that much time went by so quickly. On the other hand, it is amazing to see how far we have come in such a short amount of time. Every day we publish no fewer than thirty new stories, and every day we learn something about ourselves and each other. It truly is a remarkable journey. If you haven’t joined us yet, please stop by the site for a read. MORE
We lost a great business leader earlier this year. His name was Andrew S. Grove, known to many as Andy Grove. He survived Nazi-occupied Hungary as a child, then Soviet-controlled Hungary, immigrating to the United States at the age of 20 in 1956. He received a Ph.D. in chemical engineering from U.C. Berkeley and became a star engineer at Fairchild Semiconductor. He left the stability of Fairchild Semiconductor with Silicon Valley legends Robert Noyce and Gordon Moore when they co-founded Intel. MORE
Last month we launched a new web video series at The Good Men Project. We call it Good Men Project Dreams: Conversations with Entrepreneurs. I am honored to host the series, and tremendously enjoying the opportunity to delve into the minds of energetic business leaders who make the daunting choice to go out on their own. I wanted to share the first three webisodes from the pilot. MORE
Here’s a phone call I sometimes receive, usually from someone senior in executive management or the investment team behind a once promising company: Inquirer: Hey, we need your help with something. We have a situation and we’re not sure what to do about it. Me: Sounds intriguing. What is the situation? Inquirer: Well, we’re having… I’m not sure what you would call it exactly, I guess a problem with morale. Me: What would you like me to do? MORE
This month our nation celebrated its 242nd birthday. As I was sitting in the stands at Dodger Stadium on July 4 watching a spectacular and patriotic fireworks display (following a wonderful midseason win) something quite obvious but strange occurred to me: I have been alive for over 20% of our nation’s history. That may not seem curious to you, but it does to me. No one in Russia, China, or most of western Europe can say that. MORE
With Thanksgiving on the horizon, it’s time again to take a step back from our daily grind and consider the rejuvenating goodness that dots the landscape all around us. Last year I kicked off my own blogging tradition with a post that featured 16 Things I’m Thankful For. Here in reasonably simplicity that speaks without much preamble is my itemized, non-prioritized, yet still incomplete version for this year: 1) I can stop saying someday I am going to write a book. I did that. MORE
Let’s start with what needs to be said before all else: I am an enormous fan of Elon Musk. I think he is quite likely the most important and visionary entrepreneur today leading the way in technology, business, and innovation. He walks in the American continuum of Edison, Disney, Gates, and Jobs. I wrote as much in a post dating back to 2014. So when a guy as brilliant as Musk goes sideways, I start to ask myself some questions. Like, what’s up with all the weirdness? MORE
Apple unveiled a bunch of new products last week, including numerous options in shape, size, and price point for a fuller line of iPads. Many of these products are desirable and will make great holiday gifts, but none comes close to pioneering a new category of experience. These are known as brand extensions, variations on a theme for already desirable existing successes. MORE
Amazon CEO Jeff Bezos made a spectacular impact recently when he went on 60 Minutes the day before Cyber Monday and gave us a glimpse at the future—a fleet of small delivery drones he branded Prime Air. It was a bold statement, and whether intended or not an incomparable public relations move that got much of the nation talking about his online retail company at precisely the most important time of year for consumer purchasing. MORE
A few decades back, before I became a software and media executive and long before I returned to writing, I wrote the “screenplay” for a succesful computer game called Wings. That “interactive movie” — as it was marketed — was a World War I flight simulation that followed the lives of the very first fighter pilots, trying to make combat sense of fragile biplanes curiously equipped with machine guns. MORE
Experiments are the fuel of innovation. Creative risk is the path of reinvention. Writing a novel is just weird. This week my first novel, This is Rage , is being released to the public by my wonderful publisher, The Story Plant. I have to admit, it’s a little eerie. Over the years I’ve had the amazing good fortune to chase many unconventional pursuits, but this one feels different. MORE
It’s that time of year for me, another trip around the sun complete. This one is not quite a milestone count, but as good a time as any to reflect on purpose. Age will do that to you. We don’t get to reflect indefinitely. That which goes into our permanent record is anything but limitless. MORE
One of the themes I explore in my forthcoming debut novel, This is Rage , is the notion of motivation. This is a subject I hold dear, and one I focus on a great deal in the executive coaching workshop I co-lead with John Vercelli. If all a mission statement is meant to do is fill a half page in your human resources handbook, it is probably not worth the time to write it down. MORE
Endless Encores. Repeating Success Through People, Products, and Profits. A Business Parable by Ken Goldstein. Published in 2015 by The Story Plant. As difficult as it is to have your first big success, most people find it exponentially harder to repeat success. So many of us, after “bringing the crowd to its feet,” worry that we’re going to get booed off the stage with our next venture. Is there a way to avoid this, to have multiple hits and “ endless encores ?” MORE
You don’t have to be an entrepreneur to be an innovator. Becoming a startup CEO may not be your thing, but changing the world is always within your reach. There is a frenzy of late among those longing to lead business startups, and that is exciting. Entrepreneurs are a special breed, and while the successful ones are rare, no one really knows who is going to be successful in advance. Naysayers will tell you what you can’t do, and only you can prove them wrong. MORE
There’s no time like the present to set goals. Here’s a framework I use for myself and those I manage or advise. I generally try to classify projects into three levels of priority before I consider adding resources to anything on deck: Air, Water, and Food. MORE
Here are a few marvels of bad business practices I’ve experienced in the past month: In the middle of a presentation pitching me for a strategic business services contract, the presenter nonchalantly said the words: “We don’t really need this business.” ” He didn’t get it. MORE
As noted by the title, t his post is meant to announce the forthcoming release of my second book, Endless Encores. It will be published by The Story Plant on September 22, 2015 in hardcover and as an eBook. Since that is still several months off and I have at times already mentioned the book is coming, let me come back to that in a moment. I often get into the discussion of whether corporate mission statements matter. MORE
It’s December. For those of us who make our living in any form of consumer business, that usually means two things: We have made it through Black Friday and Cyber Monday , with our projections now being evaluated against actuals. In less than a month it will be a new year, where we can either make the same mistakes again or invent new ones. MORE
I don’t know Elon Musk. I wish I did. This guy knows stuff. He’s the real deal. If there is a possible next Steve Jobs or Bill Gates, it could be him. He’s not goofing around with thin stuff that’s going to come and go. He already did consumer software engineering as his opening act as a cofounder of PayPal. MORE
I started writing for The Good Men Project in its second year of life, offering to share some of my thoughts on business, creative leadership, and management also published on my own blog. In its third year I joined the board of directors and became a strategic advisor to the CEO. As we embark now on its fourth year, I continue onward, helping to accelerate our growth, invigorated by what our CEO and team have accomplished in driving, “The Conversation No One Else is Having.” MORE
Some people focus on dreaming. Some focus on doing. The ones who find a way to bridge the gap make change happen. Every once in a while, as Steve Jobs would say, they put a dent in the universe. Many people elicit feedback. A few of them take something away from that feedback and apply it to what they are dreaming and doing. Yet too many solicit the feedback and then bat it away, a check mark on their roadmap to convince themselves they are not building in isolation. MORE
I get called frequently to help companies with their brands. Usually this involves helping identify the competitive advantages in products and services, articulating the unique selling proposition around innovations that constitute a customer promise, and then devising a sustainable communications strategy around that promise. That’s the hard part. There is also an easy part. MORE
CorporateIntel
APRIL 26, 2021
There’s no time like the present to set goals. Here’s a framework I use for myself and those I manage or advise. I generally try to classify projects into three levels of priority before I consider adding resources to anything on deck: Air, Water, and Food.
CorporateIntel
MARCH 16, 2021
It’s that time of year for me, another trip around the sun complete. This one is not quite a milestone count, but as good a time as any to reflect on purpose. Age will do that to you. We don’t get to reflect indefinitely. That which goes into our permanent record is anything but limitless.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CorporateIntel
DECEMBER 3, 2018
It’s December. For those of us who make our living in any form of consumer business, that usually means two things: We have made it through Black Friday and Cyber Monday , with our projections now being evaluated against actuals. In less than a month it will be a new year, where we can either make the same mistakes again or invent new ones.
CorporateIntel
JUNE 2, 2018
From Nothing , my third and most personal novel, has moved from my ownership to yours. I hope it will mean something to you. It certainly has been an odyssey for me. The book is rock and roll, the process of performing it no less so. As I write these words, I am preparing a number of public book talks, thinking about what I want to say about this story beyond letting it speak for itself.
Advertiser: Rosetta Stone
Did you know? Language learning is a proven PD tool that many employees already want, whether their organization is multilingual or not. In this eBook, you’ll learn how language learning makes employees more productive, reduces turnover, and more.
CorporateIntel
APRIL 9, 2018
I used to like AOL. Back in the day we called it by its full name, America Online. Prior to the broad penetration of the Internet, it was how we connected with each other. It was the company we paid on a subscription basis for both access to digital connectivity and content. For the ownership of AOL, it was a very, very good business, so explosive that it frightened the old guard in media and was merged into an even bigger entity, AOL Time Warner.
CorporateIntel
SEPTEMBER 17, 2018
Let’s start with what needs to be said before all else: I am an enormous fan of Elon Musk. I think he is quite likely the most important and visionary entrepreneur today leading the way in technology, business, and innovation. He walks in the American continuum of Edison, Disney, Gates, and Jobs. I wrote as much in a post dating back to 2014. So when a guy as brilliant as Musk goes sideways, I start to ask myself some questions. Like, what’s up with all the weirdness?
CorporateIntel
JULY 18, 2018
This month our nation celebrated its 242nd birthday. As I was sitting in the stands at Dodger Stadium on July 4 watching a spectacular and patriotic fireworks display (following a wonderful midseason win) something quite obvious but strange occurred to me: I have been alive for over 20% of our nation’s history. That may not seem curious to you, but it does to me. No one in Russia, China, or most of western Europe can say that.
CorporateIntel
MAY 15, 2017
My wife and I spent this past Saturday morning volunteering for a college service project where we read stories to elementary school children in downtown Los Angeles. We have done this several times before and it is always a rewarding experience, but this time our interaction felt especially poignant. I guess it’s the ceaselessly unpleasant political dialogue all around us, or maybe hearing one too many times why a tax cut for the wealthy is at the forefront of our national agenda.
CorporateIntel
NOVEMBER 23, 2015
Facebook moved into a new office complex earlier this year, which Mark Zuckerberg has described as “the largest open floor plan in the world.” ” With over 400,000 square feet, it is reported not to offer a single private office. There are conference rooms, shared spaces, and all kinds of creative gathering areas meant to protect the startup environment that is core to the company’s zeitgeist as it evolves into a corporate behemoth.
CorporateIntel
DECEMBER 14, 2015
I’ve written the words People, Products, Profits (In That Order!) so many times over the years it would be easy to think of them as simply a slogan I use, a catchphrase meant to pique your interest. I assure you this is no more the case than Apple using the words Think Different as a clever tagline. Like the words Think Different, People-Products-Profits is part management philosophy, part rallying cry, and in an aspirational context, part religion.
Advertiser: Rosetta Stone
Communication is the lifeforce of any company. Without it, productivity, employee happiness, and ultimately your business suffers. Investing in language learning better positions global business leaders to see gains in organizational effectiveness as a result.
CorporateIntel
AUGUST 2, 2016
About three years ago I published my first novel, This Is Rage. It’s been an amazing journey, including creative development and four public readings of my stage adaptation. Now we have something additionally exciting to announce: the first three episodes of a podcast adaptation. We made it easy for you to find either on iTunes or at the online home that saved Kimo Balthazer from irrelevance and started his movement: ThisIsRage.com. Who is Kimo Balthazer , you may be asking?
|
CorporateIntel
DECEMBER 6, 2015
Christmas time. And the moment’s just beginning. From last night. When we’d wished upon a star. If our kindness. This day is just pretending. If we pretend long enough. Never giving up. It just might be who we are. From “Promises to Keep” by Paul O’Neill & Robert Kinkel. It’s getting late. Or early. Depends on where you are. Music of the Night. I’m just back from my almost annual two-and-a-half hours with Trans-Siberian Orchestra.
CorporateIntel
FEBRUARY 8, 2016
There’s something about optimism. Nothing in business is quite as powerful in motivating people to believe in a mission as a leader who undoubtedly believes. The energy that radiates from a passionate entrepreneur is engaging, uplifting, and inspiring. When we hear someone tell us he or she is following their muse, boldly pursuing a personal dream, we want to root for them. We want to become a part of it. We want to hitch our cart to their wagon.
CorporateIntel
JANUARY 4, 2016
I don’t like performance reviews. I never liked giving them, and I never liked getting them. They are like school report cards, only less well-meaning and more poorly formed. They make the workplace more political, needlessly enforcing nerve-wracking centers of power. They serve a legal function much more than a creative function. They don’t make products better and they don’t serve customer needs.
CorporateIntel
APRIL 23, 2016
We lost a great business leader earlier this year. His name was Andrew S. Grove, known to many as Andy Grove. He survived Nazi-occupied Hungary as a child, then Soviet-controlled Hungary, immigrating to the United States at the age of 20 in 1956. He received a Ph.D. in chemical engineering from U.C. Berkeley and became a star engineer at Fairchild Semiconductor. He left the stability of Fairchild Semiconductor with Silicon Valley legends Robert Noyce and Gordon Moore when they co-founded Intel.
Advertiser: Rosetta Stone
Most global companies are diverse in perspectives, backgrounds, and yes, language. Language barriers can compound existing communication problems, often resulting in business losses. Learn the 9 warning signs your employees need language training today!
CorporateIntel
JULY 9, 2014
I get called frequently to help companies with their brands. Usually this involves helping identify the competitive advantages in products and services, articulating the unique selling proposition around innovations that constitute a customer promise, and then devising a sustainable communications strategy around that promise. That’s the hard part. There is also an easy part.
CorporateIntel
JANUARY 20, 2016
I have just finished my third full year on the board of directors and as strategic advisor to The Good Men Project. It’s hard to believe that much time went by so quickly. On the other hand, it is amazing to see how far we have come in such a short amount of time. Every day we publish no fewer than thirty new stories, and every day we learn something about ourselves and each other. It truly is a remarkable journey. If you haven’t joined us yet, please stop by the site for a read.
CorporateIntel
APRIL 4, 2016
Last month we launched a new web video series at The Good Men Project. We call it Good Men Project Dreams: Conversations with Entrepreneurs. I am honored to host the series, and tremendously enjoying the opportunity to delve into the minds of energetic business leaders who make the daunting choice to go out on their own. I wanted to share the first three webisodes from the pilot.
CorporateIntel
AUGUST 12, 2015
Maybe I’m getting a tad older. Or maybe with a few added laugh lines I can see a tad more clearly. Here’s what I see: Too many people leaving too many jobs much too quickly. What might that mean? When I look around, I see way too many folks I know pushing themselves to perspiration to land a job, then in the first few weeks discovering they don’t like it (or it doesn’t like them). They leave in a year or less, maybe two years, three becomes a stretch.
Advertiser: ZoomInfo
In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.
CorporateIntel
JULY 8, 2015
It’s a bit weird, this Author thing. Let me try to explain. For as long as I can remember, putting words on paper has been an integral part of my life. It started when I was a kid, with little plays and poems. Then in high school it became short stories and full-length plays. Then in college some more plays, some student films, and the occasional joke for a journeyman standup comic.
CorporateIntel
JUNE 8, 2015
I guess for me this is turning into The Year of The List! Earlier this year, inspired by a Writers Guild initiative, I catalogued a suggested collection of the Funniest Screenplays of All Time. Right around that time, inspired by the Fleetwood Mac reunion tour, I found myself thinking about musical recordings so beloved I had purchased them multiple times on replacement platforms.
CorporateIntel
MAY 13, 2015
Every year the Los Angeles Times Festival of Books continues to cement itself in my psyche as a major go-to event. Now the largest book fair in the United States, its bustling aisles fill the USC campus for two days with eager authors and insatiable readers. Each year I joyously look forward to attending, not just for the schedule of talks I plan to experience, but for the inevitable surprises I discover.
CorporateIntel
APRIL 13, 2015
Here are a few marvels of bad business practices I’ve experienced in the past month: In the middle of a presentation pitching me for a strategic business services contract, the presenter nonchalantly said the words: “We don’t really need this business.” ” He didn’t get it.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Read on to learn the four AI hacks sales teams need to improve their performance. Download the eBook today!
CorporateIntel
MARCH 18, 2015
As noted by the title, t his post is meant to announce the forthcoming release of my second book, Endless Encores. It will be published by The Story Plant on September 22, 2015 in hardcover and as an eBook. Since that is still several months off and I have at times already mentioned the book is coming, let me come back to that in a moment. I often get into the discussion of whether corporate mission statements matter.
CorporateIntel
JANUARY 7, 2015
Endless Encores. Repeating Success Through People, Products, and Profits. A Business Parable by Ken Goldstein. Published in 2015 by The Story Plant. As difficult as it is to have your first big success, most people find it exponentially harder to repeat success. So many of us, after “bringing the crowd to its feet,” worry that we’re going to get booed off the stage with our next venture. Is there a way to avoid this, to have multiple hits and “ endless encores ?”
CorporateIntel
DECEMBER 22, 2014
You don’t have to be an entrepreneur to be an innovator. Becoming a startup CEO may not be your thing, but changing the world is always within your reach. There is a frenzy of late among those longing to lead business startups, and that is exciting. Entrepreneurs are a special breed, and while the successful ones are rare, no one really knows who is going to be successful in advance. Naysayers will tell you what you can’t do, and only you can prove them wrong.
CorporateIntel
NOVEMBER 24, 2014
Some people focus on dreaming. Some focus on doing. The ones who find a way to bridge the gap make change happen. Every once in a while, as Steve Jobs would say, they put a dent in the universe. Many people elicit feedback. A few of them take something away from that feedback and apply it to what they are dreaming and doing. Yet too many solicit the feedback and then bat it away, a check mark on their roadmap to convince themselves they are not building in isolation.
Advertiser: ZoomInfo
CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not. Leveraging research and commentary from industry analysts, this eBook explores how your sales team can get back valuable time by overcoming some pain points with your CRM, such as low adoption rates, integrations, and data quality.
CorporateIntel
MAY 15, 2014
I don’t know Elon Musk. I wish I did. This guy knows stuff. He’s the real deal. If there is a possible next Steve Jobs or Bill Gates, it could be him. He’s not goofing around with thin stuff that’s going to come and go. He already did consumer software engineering as his opening act as a cofounder of PayPal.
CorporateIntel
FEBRUARY 18, 2014
I started writing for The Good Men Project in its second year of life, offering to share some of my thoughts on business, creative leadership, and management also published on my own blog. In its third year I joined the board of directors and became a strategic advisor to the CEO. As we embark now on its fourth year, I continue onward, helping to accelerate our growth, invigorated by what our CEO and team have accomplished in driving, “The Conversation No One Else is Having.”
CorporateIntel
DECEMBER 9, 2013
Amazon CEO Jeff Bezos made a spectacular impact recently when he went on 60 Minutes the day before Cyber Monday and gave us a glimpse at the future—a fleet of small delivery drones he branded Prime Air. It was a bold statement, and whether intended or not an incomparable public relations move that got much of the nation talking about his online retail company at precisely the most important time of year for consumer purchasing.
CorporateIntel
NOVEMBER 29, 2013
A few decades back, before I became a software and media executive and long before I returned to writing, I wrote the “screenplay” for a succesful computer game called Wings. That “interactive movie” — as it was marketed — was a World War I flight simulation that followed the lives of the very first fighter pilots, trying to make combat sense of fragile biplanes curiously equipped with machine guns.
Advertiser: ZoomInfo
Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.
CorporateIntel
NOVEMBER 10, 2013
With Thanksgiving on the horizon, it’s time again to take a step back from our daily grind and consider the rejuvenating goodness that dots the landscape all around us. Last year I kicked off my own blogging tradition with a post that featured 16 Things I’m Thankful For. Here in reasonably simplicity that speaks without much preamble is my itemized, non-prioritized, yet still incomplete version for this year: 1) I can stop saying someday I am going to write a book. I did that.
CorporateIntel
OCTOBER 28, 2013
Apple unveiled a bunch of new products last week, including numerous options in shape, size, and price point for a fuller line of iPads. Many of these products are desirable and will make great holiday gifts, but none comes close to pioneering a new category of experience. These are known as brand extensions, variations on a theme for already desirable existing successes.
CorporateIntel
OCTOBER 8, 2013
Experiments are the fuel of innovation. Creative risk is the path of reinvention. Writing a novel is just weird. This week my first novel, This is Rage , is being released to the public by my wonderful publisher, The Story Plant. I have to admit, it’s a little eerie. Over the years I’ve had the amazing good fortune to chase many unconventional pursuits, but this one feels different.
CorporateIntel
SEPTEMBER 10, 2013
One of the themes I explore in my forthcoming debut novel, This is Rage , is the notion of motivation. This is a subject I hold dear, and one I focus on a great deal in the executive coaching workshop I co-lead with John Vercelli. If all a mission statement is meant to do is fill a half page in your human resources handbook, it is probably not worth the time to write it down.
Advertiser: ZoomInfo
The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Satisfaction won’t cut it. Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. But where do you start? Download the playbook today!
47 
Let's personalize your content