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How to Optimize Email Marketing for the New Normal of COVID-19

Brunner

Three key influential aspects of an impactful email strategy are send times, engagement, and content. Email Engagement on the Rise. Engagement is an essential part of effective email strategies. In the last 12 months, 78% of marketers have seen an increase in email engagement (Not Another State of Marketing, 2020).

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Innovation Networks – Needed Now More Than Ever

The Inovo Group

Attract the right people to participate at the right level of engagement. Use tools and systems that decrease the friction of interaction and collaboration. The result will be engaged individuals who are interested, motivated and highly influential. What new opportunities are open to us? Increase knowledge velocity (i.e.,

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There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently

Paul Hobcraft

Secretary of Defense Donald Henry Rumsfeld, who mentioned: “unknown unknowns” (Rumsfeld, 2002). Since then, people have started using quadrants of knowledge, i.e., known known, known unknown, unknown known, and unknown unknown, to understand and explain the nature of risk but also of leading to an opportunity.

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Digital transformation examples

Board of Innovation

Let's talk Rethink the future Digital Transformation Programs are one of the main triggers why large enterprises contact us. Both how to interact and engage with customers as for how to operate and manage your resources. Traditional (industrial) corporates feel the pressure to rethink their business models.

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Why Resilient Companies Embrace Strategic Innovation

Legacy Innovation Group

The characteristics of resilient business organizations were well reflected in Diane Coutu's 2002 HBR article "How Resilience Works" There, what we now think of as innovators were known as bricoleurs, and their trade as bricolage (so-named by the French anthropologist Claude Levi-Strauss).

Company 40
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How to Nail Your Most Valuable Metrics Using the Customer Journey

Moves the Needle

And, some of those sub-journeys include our relationships with the companies who sell us products. You use the value stream to hypothesize the behavior you see that indicates which state a customer is in, what you as the business must DO to get that behavior, and how will you measure your ability to do so. Is it content marketing?

How To 76
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Emotional Design with A.C.T. - Part 1

Boxes and Arrows

As UX professionals, we strive to design engaging experiences. These experiences help to forge relationships between the products we create and the people who use them. Whether you’re designing a website or a physical product, the formation of a relationship depends on how useful, usable and pleasurable the experience is.

Design 101