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Summaries of the 50 Best Business Books

Destination Innovation

The books range from old classics like How to Win Friends and Influence People, right up to modern bestsellers like Start with Why and Atomic Habits. With this new online Udemy course you can quickly absorb the key ideas and principles in best-selling busines books by watching short video lectures.

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Open Strategy: Mastering Disruption From Outside The C-Suite

Innov8rs

Innov8rs | Making strategy behind closed doors is a prescription for failure when disruptions are coming from all directions. Formulating and executing a sound organizational strategy is complex. Strategy is often made by elite teams and can thus be limited by their biases about competitors, customer needs, and market forces.

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Business Model Innovation Basics Series - Part 1: What is a Business Model?

The BMI Lab Blog

How do we make money in this business? What is the underlying economic logic that explains how we can deliver value to customers at an appropriate cost?” Magretta, 2002). A more comprehensive yet simple way to describe business models is the “Magic Triangle” which consists of four essential dimensions – WHO, WHAT, HOW and VALUE.

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How to Optimize Email Marketing for the New Normal of COVID-19

Brunner

So, when it comes to an effective email strategy you’ll be able to make practical moves to improve results. Three key influential aspects of an impactful email strategy are send times, engagement, and content. Engagement is an essential part of effective email strategies. Daily Behaviors Affecting Email Send Times.

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How to spend $200+ Billion for a Train Wreck

Mills-Scofield

2002: AT&T sells AT&T Broadband to Comcast for $47.5B Either figure out something different or figure out how to be a profitable commodity… it works for Coke! I saw this and worked on this firsthand. It wasn’t pretty. after having invested about $58B more for a total of $102B in AT&T Broadband.

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How to Nail Your Most Valuable Metrics Using the Customer Journey

Moves the Needle

Their messaging, circa Jan 25, 2002: "new all purpose, premium household cleaners that add elegance and sophistication to home and life." For Passionate, this is often outside the product. For example: Is it the packaging? Method puts soap in containers that make them want to put them on the counter instead of under the sink.

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Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

The holistic approach of how a company is implementing a strategy and works its way towards its vision is described by the logic of all dimensions of its business model – the WHO, WHAT, HOW and VALUE. In opposition a strategy is a plan to achieve a unique, differentiated positioning over the competition. KG Magretta, J.