Innovators in FMCG love Direct to Consumer
Destination Innovation
MARCH 16, 2018
In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. All that has changed with the internet and the DTC business model. Warby Parker was founded in 2010 by four friends from business school. Its market share has now slid to around 50%. They are Harry’s and Dollar Shave Club.
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