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How having children makes fathers’ brains less imaginative

Idea to Value

This is interesting because while some of the brain regions mentioned here have been shown to be involved in certain creative activities (especially moments of insight being associated with activation of the ACC: Sources 2016 , 2010 , 2010 ) many of the other brain networks mentioned here are related to memory and decision making.

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Case Study: Medicins San Frontiers (Doctors Without Borders)

IdeaScale

Overview: Doctors Without Borders/Médecins Sans Frontières (MSF) has always been in need of innovation, so it took advantage of its natural organizational structure and the broad range of talent involved to develop a new innovation unit in 2010 that was updated in 2017 and has produced several improvements to how MSF does its crucial work.

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Which drugs actually help your creativity?

Idea to Value

In another study from 2010 , alcohol resulted in people being less flexible in their thinking, but slightly more original in the ideas they came up with. Other studies from 2010 and 2015 found that cannabis use actually impaired divergent thinking performance.

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CEOs Say Creativity is the Most Critical Factor for Future Success

Innovation Excellence

GUEST POST from Linda Naiman According to the IBM 2010 Global CEO Study, which surveyed 1,500 Chief Executive Officers from 60 countries and 33 industries worldwide, CEOs believe that, “More than rigor, management discipline, integrity or even vision — successfully … Continue reading →

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How Nature’s Path Is Supporting Local Organic Community Gardens

Business and Tech

Gardeneers Piccolo School Garden in Chicago Impactful outcomes Gardens for Good started in 2010, and so far, Nature’s Path has donated more than $615,000 to over 74 community gardens in the United States and Canada. This year, Nature’s Path is awarding each of the 15 community garden winners $7,500.

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If you want someone to make a decision, give them fewer choices

Idea to Value

While one meta-analysis of choice overload in 2010 found only limited evidence for choice overload, and a lot of positive aspects of additional choices, a more recent and larger 2015 meta-analysis did indeed find strong evidence for choice overload leading to fewer options resulting in more being chosen.

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Warby Parker was founded in 2010 by four friends from business school. It boasted continuous innovation in product design and enjoyed a gross margin of around 60%. Its market share has now slid to around 50%.