Innovate and Persuade with a Well-Judged Nudge
Destination Innovation
AUGUST 3, 2017
Behavioural nudges are clever policy tweaks often used by governments to influence the choices that people make. Changing the default position – e.g. so that everyone is enrolled into a pension scheme unless they deliberately opt out. Make things Easy, Attractive, Social and Timely and that will change behaviour.
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