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First-Mover or Fast-Follower: Which is the right innovation strategy for you?

Idea to Value

What makes more sense: To be the first player in a brand new market, able to be the first (or only) company which customers buy from? To wait until other companies have proven there is a market for a new offering, and then quickly develop and scale your own? This can require significant marketing and sales effort to change.

Strategy 257
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Balancing your innovation portfolio: Does the 70-20-10 rule still apply?

Idea to Value

One of industry standard answers comes from research by Deloitte Partners Bansi Nagji and Geoff Tuff, in their groundbreaking 2012 article in Harvard Business Review: Managing your innovation portfolio. 10% of their innovation resources on transformational innovations, to explore completely new offerings and markets.

Project 284
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Go to Market Strategy – 10 Sections Your Strategy Plan Should Include

BrainZooming

Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. They highlighted ten different sections to include your strategy plan. The term “go to marketstrategy cropped up perhaps fifteen years ago.

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Agile Strategy – 16 Strategic Thinking Questions to Explore Disruptive Innovation

BrainZooming

The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. Fanatics introduced disruptive innovation to its marketplace with an agile strategy. Developing an Agile Strategy. via Shutterstock.

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What Gap Inc. Can Learn From Signet Jewelers CEO Gina Drosos

Michael Roberto

Source: CNBC For years, Gap has struggled with a muddled corporate strategy. Three of the company's four major brands (Old Navy, Gap, and Banana Republic) have blurred competitive positions. Thus, they focus on overlapping target markets with product offerings that are not clearly distinguishable at times.

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Innovation Strategy – Pat McGauley and a New Beer in Town

BrainZooming

What’s the story on the innovation strategy for beer? The Kansas City American Marketing Association monthly lunch addressed that question. One focused on near-term innovation strategy and the other on filling the three-to-five-year innovation pipeline. How you frame the question shapes the innovation strategy opportunity.

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How to create a scalable strategy in the midst of the COVID-19 crisis

mjvinnovation

Companies had to take extreme measures to adapt their processes and recalibrate their strategies. Even before the pandemic, entrepreneurs already had a difficult time remaining relevant in an increasingly competitive market. This guarantees your foothold in the market for much longer. What does it mean to be scalable?