Four Mind-Bending Business Models to Shake Up 2016
Leapfrogging
JANUARY 25, 2016
It’s all about “playing hard to get” with your customers, something pretty counterintuitive in today’s fiercely competitive world. In October 2015, Lee Jeans launched a campaign across 32 cities in China to promote a range of heat-retaining denim. Figuring out how to rise above the competitive noise can be mind-bending in itself.
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