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The answer is: 10 years to change a culture

Jeffrey Phillips

The original culture: safety Think about it - airlines and airplanes are only viable if the flying public thinks they are safe. McNerney left Boeing in 2015, just as some of the problems with the revised 737 began to emerge. In Boeing's case, this shift was from a safety-first culture to a profitability first culture, led by two CEOs.

Culture 211
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Virgin just invested in new supersonic jets which travel faster than Concorde

Idea to Value

hours, yet would be cheap enough to run that they would be economically competitive with normal airlines taking more than twice as long. Boom has also reportedly signed a $2 billion (£1.4bn) deal with an unnamed London airline to help it develop its own planes. times faster than any other airliners, up to speeds of 1,451mph (Mach 2.2).

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

In October 2015, Lee Jeans launched a campaign across 32 cities in China to promote a range of heat-retaining denim. In April 2015, French budget airline Transavia reframed the value of their low-cost flights via a campaign that compared their ticket prices to casual spending decisions made in a grocery store.

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

In October 2015, Lee Jeans launched a campaign across 32 cities in China to promote a range of heat-retaining denim. In April 2015, French budget airline Transavia reframed the value of their low-cost flights via a campaign that compared their ticket prices to casual spending decisions made in a grocery store.

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The Risks of Sticking with Legacy Technology

Daniel Burrus

In July 2016, Southwest Airlines canceled 2,300 flights when a router failed, delaying hundreds of thousands of passengers. In November 2015, Orly Airport in Paris was forced to ground planes for several hours when the airport’s weather data management system crashed. The same issue grounded 451 Delta Air Lines flights weeks later.

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When Creative Destruction is the Right (or Wrong) Foundation for Innovation

New Markets Advisors

In the airline industry, for example, airlines may offer an array of options that includes Economy, Premium Economy, and First Class, among others. Airlines getting rid of First Class or Business Class tickets, for example, could alienate valuable business travelers who tend not to balk at higher price tags.

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Evolution of Hyperloop: Propelling innovation the Elon Musk way

hackerearth

He said the price for a ticket would rival that of an economy airline flight. While Musk was not developing any commercial Hyperloops and plans lay dormant for almost 3 years, SpaceX announced Hyperloop pod competitions in late 2015 to accelerate the development of functional prototypes.