Innovators in FMCG love Direct to Consumer
Destination Innovation
MARCH 16, 2018
All that has changed with the internet and the DTC business model. It was founded in 2015 with $2.5m Hubble Contacts , founded in 2016, aims to disrupt the market for contact lenses by selling direct. Contact lenses are ideal for a DTC model as users have a regular need for their own particular product.
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