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2024: A Pivotal Year

Digital Tonto

GDP would fall by 14% and the ad market, which fueled the media business I ran, fell by 85%. The incredible cynicism and incompetence of Yanukovych’s rule stoked a desire to change direction. A video by Ukrainian journalists during the height of the protests captured the mood, calling for a shift in values. We can too.

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Summaries of the 50 Best Business Books

Destination Innovation

Would you like to have read the best 50 books on sales, marketing, leadership, innovation, entrepreneurship and self-improvement? With this new online Udemy course you can quickly absorb the key ideas and principles in best-selling busines books by watching short video lectures. But how much time would it have taken?

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Innovators in FMCG love Direct to Consumer

Destination Innovation

In 2010 the Gillette brand which is owned by Proctor and Gamble held 70% of the US market for razors. Its market share has now slid to around 50%. Established brands have long held the advantage in the market for fast moving consumer goods (FMCG). All that has changed with the internet and the DTC business model.

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Virtual Reality and Subliminal Marketing

Daniel Burrus

When we take a closer look at the advertising that surrounds us, it’s obvious that subliminal messages are real and powerful, as seen in one 2015 example created by a Brazilian advertising agency. The billboard followed the yawning video with this message: “Did you yawn, too? Time for coffee!”

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PLM Re-Birth at McDonald’s: How to Maximize Value in a Decentralized Organization

Innovation Excellence

[note these videos are from 2015]. Rather than a top-down structure, they prefer that most decisions are made as close to the market as possible. These videos chronicle the McDonald’s PLM story. Check out the video here. Check out the video here. Check out the video here.

Video 52
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Thought Leader and Influencer Interview with Julie Hodges, Professor of Organisational Change, Consulting Advisor, and Author, Durham University Business School

Thinkers360 - Thought Leader Interviews

In this edition, we speak with Julie Hodges , Professor of Organisational Change, Consulting Advisor, and Author at Durham University Business School. Julie is a leading expert on change in organizations, particularly the role and impact of people during transformations.

Change 52
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Net Neutrality and its Impact on Innovation

IdeaScale

Until recently, net neutrality has been upheld by the Federal Communications Commission (FCC) and their 2015 Open Internet Order. By focusing upon garnering data on your target market, refining ideas and testing prototypes, creators equip themselves with the power to define how, where and when they innovate; irrespective of loading speeds.