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2024: A Pivotal Year

Digital Tonto

The incredible cynicism and incompetence of Yanukovych’s rule stoked a desire to change direction. A video by Ukrainian journalists during the height of the protests captured the mood, calling for a shift in values. In 2009 I started my blog, Digital Tonto, which turned my life in a new direction. We can too.

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PLM Re-Birth at McDonald’s: How to Maximize Value in a Decentralized Organization

Innovation Excellence

[note these videos are from 2015]. These videos chronicle the McDonald’s PLM story. Check out the video here. Check out the video here. Change management is typically the hardest part of any major enterprise transformation. Check out the video here. PLM @ McDonald’s: What Drives PLM Success?

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Net Neutrality and its Impact on Innovation

IdeaScale

In today’s technologically advanced society, the Internet is a vital resource for start-ups and established businesses alike when it comes to driving innovation. Until recently, net neutrality has been upheld by the Federal Communications Commission (FCC) and their 2015 Open Internet Order.

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Consumer behavior: how Digital Transformation changed the buying process forever

mjvinnovation

You no longer have to face the desktop or notebook screen to do price searches, to learn something – like changing your car tire or getting safely to your destination. The process is not systematic and the micro-moments can change order, further complicating the relationship of the brand with this engaged consumer.

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Thought Leader and Influencer Interview with Jean-Christophe Gaillard, Founder & CEO, Corix Partners

Thinkers360 - Thought Leader Interviews

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Thinkers360: What are your current responsibilities and what’s a typical day look like?

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Virtual Reality and Subliminal Marketing

Daniel Burrus

At the same time, there will be those who feel instantly compelled to compare the technology to such fads as the first 3D television. Applied to VR equipment and other, similar technology, subliminal advertising has the increasing capability of wielding a much deeper impact on the unknowing user. Time for coffee!”

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Part 1: Accelerating the impact of Innovation Campaigns

Values Centered Innovation

One thing has changed in the past 10 years: innovation has evolved from being “ a ” core driver to now being “ the ” core driver. Implement disruptive technologies. CEOs also see the necessity for, and perhaps the inevitability of large-scale, transformative change in just about every facet of their companies.