Balancing your innovation portfolio: Does the 70-20-10 rule still apply?
Idea to Value
NOVEMBER 28, 2022
With clients, I always use a tool like the Ambition Matrix to look at where their current focus and resources lie, and how this aligns with their future ambitions. 20% of their innovation resources on adjacent innovations, to expand offerings and attract new customers. But what does a well-balanced innovation portfolio look like?
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