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Virtual Reality and Subliminal Marketing

Daniel Burrus

Subliminal advertising has the capability of wielding a much deeper impact with VR. However, if the masses embrace VR as predicted, should we be concerned that this completely immersive experience could lead us once again down the dark road of sinister subliminal advertising?

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Consumer Bots Strategy for CPG Marketing

Acuvate

Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.

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SNP Case Study Highlights Plan for Creating an Integrated, Global Workforce

IdeaScale

It helps leaders collaborate to drive change and promote growth. . In 2019, she began reaching out to SNP’s global employees and partners to develop a future plan for the company. Freund’s strong background in marketing and communications, plus Hoppart’s networking abilities, are a large part of their success.

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Customer Data Platform: 4 Reasons the Smart Marketer is Betting on it in 2023

Acuvate

The Customer Data Platform (CDP) market is growing exponentially and is expected to reach a whopping $10.3 CDPs are all the rage right now among contemporary, far-sighted marketers, and with good reason. Ultimately, it powers targeted and measurable marketing So, yes, CDPs can solve many of your data and insight bottlenecks.

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Swipe Up: How Social Commerce is Changing an Industry

Brunner

If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? In 2019, major retailers closed the doors on 8,558 stores in the U.S. In 2019, major retailers closed the doors on 8,558 stores in the U.S. while only opening 3,446.

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The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

The study concluded that having greater diversity in a company’s workforce, combined with an inclusive environment in which all employees can voice their ideas, resulted in more-targeted marketing campaigns and improved product designs for specific groups of people. If not, how can change be made? Tip # 5: Walk the talk! Build a plan.

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GDPR and CCPA – 5 Things Every Digital Marketer Should Know

The Human Factor

Even so, many still struggle with accepting and adjusting to the changes. 5 things that all marketers need to know about consumer privacy today. Modern digital marketers certainly need to grasp the opportunity to build more trust with the target audience. This is not doom for you, but potentially better marketing.