Crowdsourced Innovation: Three Things I Learned
DECEMBER 12, 2019
Since then, that number has continuously fallen to a lifespan of 20 years in 1990 and is expected to fall to 14 years by 2026. During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourced innovation with tools such as IdeaScale. Every company says they want to be “innovative” and some of them use “crowdsourcing” to do so. But what do those words really mean?