Svava
NOVEMBER 12, 2020
Contrary to most things in life, the key to effective brainstorming is not quality. Brainstorming techniques can be accomplished in several ways. When done right, brainstorming can expand general understandings and strengthen developmental processes. It is quantity. Yes, quantity. There isn’t a wrong way or a right way.
Qmarkets
JULY 13, 2017
The False Promise of Traditional Brainstorming. In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. Osborne further outlined that the group should defer judgment, go for quantity, and embrace wild ideas. There is, however, a big problem with Osborne's idea of brainstorming: It doesn’t work!
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Innovation in Practice
JANUARY 12, 2018
When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever comes to their mind – brainstorming. But, what actually is brainstorming? This is why: most ideas produced during brainstorming sessions don’t work in reality, because of a lack of essential filters.
Paul Hobcraft
JULY 30, 2020
I love the association of the “fuzzy front end” with ideas, brainstorming and all those creative energies bringing ideas to life, but sadly unless that final ‘rugged terrain’ at the back end is not traveled we never see the innovation come to life in the market place. The back-end of innovation, executing, is the rugged part.
Stephen Shapiro
MAY 22, 2018
Don’t ask for great ideas only when brainstorming solutions to challenging problems… When brainstorming, we typically ask people to give us their best ideas. Koch’s philosophy is that employees have much more knowledge dispersed among them than any small group of corporate planners or safety inspectors can have.
Jeffrey Phillips
JULY 24, 2015
His quote about advertising is especially apropos. "In In advertising an idea results from a new combination of specific knowledge about products and people with general knowledge about life and events." If this assertion is true, then many brainstorming and idea generation functions are poorly structured.
Thinkers360 - Thought Leader Interviews
APRIL 18, 2024
People have realized they can do their individual work from anywhere, so they expect the office to support the new office experience—one that supports collaboration, brainstorming, and building a community. com For advertising and sponsorship opportunities, please contact info@thinkers360.com
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