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Four Popular Brainstorming Techniques – and why they work

Svava

Contrary to most things in life, the key to effective brainstorming is not quality. Brainstorming techniques can be accomplished in several ways. When done right, brainstorming can expand general understandings and strengthen developmental processes. It is quantity. Yes, quantity. There isn’t a wrong way or a right way.

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Unleash the Power of Lateral Thinking for Inspired Innovation

IdeaScale

a command to drive innovation. However, it’s not just the act of thought that’s innovative, but how you think. There are a few ways of doing this that are worth trying, especially in the brainstorming phase. How would you advertise to this market if you had no advertising budget?

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3 Innovation Specialists Busting the Myth About Brainstorming

Innovation in Practice

When thinking about creativity in teams, we often imagine a bunch of people in front of a flipchart throwing on the paper whatever comes to their mind – brainstorming. But, what actually is brainstorming? This is why: most ideas produced during brainstorming sessions don’t work in reality, because of a lack of essential filters.

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What if the current use of your product were banned?

Destination Innovation

This idea can be a fruitful source of innovations for your product or service if you only you can think laterally. ’ It was voted the best advertising slogan of the 20th century. Its advertising tag line was ‘Lucozade aids recovery’ Mothers bought it for their sick children. You put the product to another use.

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The Remarkable Benefits of Digital Brainstorming

Qmarkets

The False Promise of Traditional Brainstorming. In 1948, Alex Osborn, a partner in the famous advertising agency B.B.D.O. This simple technique quickly became extremely popular and widely used in creative agencies and innovation teams up until today. Why Traditional Brainstorming Does Not Work.

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Brainstorming with an expert, Matt Nelson

Betterific

In this installment of “Brainstorming with an [innovation] expert” we invite Matt Nelson from Hyundai. He just finished up his role as the Innovation and Technology Planner at Hyundai and is now returning to the University of Michigan to get his masters in Design Science. MW: Where do you think good ideas come from?

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

Here in Europe, it is often suggested that “Europe is the cradle of creativity”, perhaps but I think the United States is “the crucible of innovation”, it forges ideas and takes them to market far better. The back-end of innovation, executing, is the rugged part. Remember new innovations replace something of the existing.

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