BrainZooming

OCTOBER 16, 2018

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. It’s like the secret to creative success for everyone ! Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Extreme Creativity. Innovation.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

Brunner

MAY 26, 2021

With the soon to be extinct third-party cookie, advertisers, and agencies are going to have to look to new ways to track digital customer engagement as well as target key audiences. Download Brunner’s latest cookie-less attribution and targeting guide to learn how we have identified alternatives to tracking and targeting.

Data 72

Data Creativity Learning Engagement 72

Brunner

OCTOBER 18, 2023

If you’re in marketing, you’ve likely heard what’s coming — the end of cookies, those digital snippets of text marketers use to target key audiences and track how people engage. From this work, we’ve identified several effective ways to run and measure successful marketing and advertising campaigns without using cookies.

Marketing 52

Marketing Data Software Review Survey 52

BrainZooming

SEPTEMBER 18, 2015

I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Unfortunately there is also a tradition of really bad radio advertising. As always, you can get to the creative clicks via the headlines.

Marketing 40

Marketing Creativity Course Tips 40

BrainZooming

NOVEMBER 13, 2015

10 Keys to Engaging Stakeholders to Create Improved Results. FREE Download: “Results!!! Creating Strategic Impact” Leaders are looking for powerful ways to engage strong collaborators to shape shared visions. Actively engage stakeholders in strategy AND implementation success.

Strategy 40

Strategy Strategy Guidelines Engagement 40

BrainZooming

JUNE 27, 2016

Last Friday’s Gas Can Creative Conference sponsored by AAF-KC (American Advertising Federation – Kansas City) was a half-empty gas can, at best. While there were a few presentations and ideas to stimulate our creative thinking skills, there were far too few for an all-day event. Push for Absurd Ideas. Icky Brand Pairings.

Creative Thinking 63

Creative Thinking Creativity Exercises Strategic Thinking 63

Boxes and Arrows

APRIL 11, 2010

Download Transcript of Richard Saul Wurman Keynote from Day 2 of the 2010 IA Summit in Phoenix, Arizona. For creativity and innovation. laughter] Richard Saul Wurman: So how we measure things, how we advertise things, how we describe things are pretty good. Wurman discusses his 19.20.21 But, I though that was rather dramatic.

Conference 73

Conference Project Course Groups 73