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Digital Advertising Is Essential to Small Businesses — and at Risk

Business and Tech

In our online economy, digital advertising and marketing have become critical to forging connections, not just commercial but also personal. ” The pandemic drove this point home, as digital advertising and marketing, including targeted ads, email, social media, websites, and e-commerce platforms helped many small businesses survive.

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TikTok, Is it a fad or here to stay?

Brunner

We’ll cover what TikTok is, who’s using it, the advertising opportunity, measurement limitations and how brands can get creative. According to Singular’s ROI Index report , the platform gained more than 600 million users and built a foundation to monetize by expanding ad options and tools for advertisers in 2019.

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Are You Future-Proof? Preparing for Technological Disruptions

Phil McKinney

These disruptions have had a major impact on how people get around, consume entertainment content, and even shop for goods or groceries. The internet also created entirely new industries, such as e-commerce and online advertising, while giving rise to an entire culture of digital content creators.

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Creative Ways to Get Your Small Business Noticed

The Human Factor

You also need to be noticed, or chosen over all of those massive, global online stores , with huge budgets, massive advertising campaigns, and millions and millions of customers. If you want to get noticed, hiring an advertising agency is a fantastic start. Write posts on your website that offer extra information and entertainment.

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Companies that last through recessions share this marketing tactic

Brunner

If you ask Jeff Shill, the creative director at ad agency Brunner, that means building a marketing strategy heavy on emotion. Some stop advertising. In essence poor Phineas becomes a metaphor for advertising in harder economic times. Most agencies view emotion and creativity as their secret weapons. Create an advantage.

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A step-by-step guide on how to adapt or implement Generative AI for your Enterprise

Acuvate

Another area of growth for Generative AI is in the automation of creative tasks. In the past, creative tasks such as design, writing, and music composition were largely the domain of human experts. This has the potential to transform an array of industries including advertising, marketing, entertainment, and music.

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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

Strategies such as personalized advertising, content marketing, and social media campaigns are essential components of marketing innovation, enabling companies to build loyalty and drive customer acquisition.