IdeaScale

DECEMBER 15, 2016

Smart crowdsourcing yields successful product development. Fortunately, crowdsourcing tools allow the innovation process to involve consumers every step of the way. From toy companies to coffee to hotels, here are brands that leveraged crowdsourcing to encourage innovation. Need a better product?

Product Development 133

Product Development Crowdsourcing Course Tools 133

Qmarkets

JULY 8, 2017

So market research was invented. While no method is perfect and companies continued to miss key shifts in customer wants and needs, it’s undeniable that well-executed market research has been very effective at letting companies see over the wall that separates them from their customers and develop innovative new products and services.

Crowdsourcing 45

Crowdsourcing Marketing Software Review Ideation 45

Qmarkets

APRIL 24, 2017

So market research was invented. While no method is perfect and companies continued to miss key shifts in customer wants and needs, it’s undeniable that well-executed market research has been very effective at letting companies see over the wall that separates them from their customers and develop innovative new products and services.

Crowdsourcing 40

Crowdsourcing Marketing Software Review Ideation 40

IdeaScale

JULY 30, 2019

The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.

Tools 164

Tools Design Video Company 164

BrainZooming

FEBRUARY 8, 2016

Maybe for the first time in many years, I was more excited about the football than the advertising. The Doritos crowdsourced Pregnancy ad introduced a new paternity test (the baby goes after Doritos just like dad does) and introduced (whether intentionally or not) a pro-life message. The Skittles and Steven Tyler ad worked.

Comparison 40

Comparison eBook Course Crowdsourcing 40

IdeaScale

FEBRUARY 6, 2017

Jennifer Riggins is the marketeer at Happy Melly , a virtual global business network dedicated to making happiness at work the new norm. If we are just cogs in a chain, sure it may work, but if you want to create a productive environment that’s constantly innovating and improving, we have to work together.

Collaboration 100

Collaboration Crowdsourcing Agile LEAN 100

IdeaScale

MARCH 22, 2017

If you’ve been following IdeaScale’s Innovation Management Awards , you know that this year saw some really thrilling innovation come from some unexpected places. In fact, government is sometimes seen as one of the least innovative industries , but some of our best stories this year came from the government.

Learning 150

Learning Case Study Ideation Innovation Programs 150