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Crowdsourced Innovation: Three Things I Learned

IdeaScale

During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourced innovation with tools such as IdeaScale. Every company says they want to be “innovative” and some of them use “crowdsourcing” to do so.

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How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Benefits of Crowdsourcing.

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Crowdsourcing vs. Focus Groups: A Comparative Review

IdeaScale

Crowdsourcing is a favored method of gathering data for product innovation. Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data. Crowdsourcing Vs. Focus Groups Defined. Focus groups are, by nature, more reactive than innovative.

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Crowdsourcing vs. Open Innovation: What’s the Difference?

IdeaScale

Open innovation vs. crowdsourcing can be a tough call. What’s the difference between crowdsourcing and open innovation? Crowdsourcing Vs. Open Innovation. Crowdsourcing is when you open it up to the public, usually starting with your customer base, to get ideas or to perform tasks.

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Seven Critical Crowdsourcing and Open Innovation Mistakes to Avoid

IdeaScale

Don’t get frustrated with your crowdsourcing campaign. Crowdsourcing and open innovation are great ideas. Too many ideas fall into a crowdsourcing gap, so here are the problems to avoid. By far the biggest problem is people have an idea and decide, vaguely, to throw crowdsourcing at the problem.

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Open innovation & crowdsourcing resources

Board of Innovation

Open innovation & crowdsourcing resources Open Innovation, crowdsourcing, co-creation… overlapping terminologies to describe a trend towards more open business models and a closer collaboration with customers. On this page we gather a list of inspiring examples.

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FeaturedCustomers Report Names IdeaScale a Market Leader

IdeaScale

Idea management software is recognized as an innovative tool for helping organizations improve productivity, and when it comes to choosing the right platform, IdeaScale is leading the way. This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report.

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