IdeaScale
DECEMBER 15, 2016
Smart crowdsourcing yields successful product development. Fortunately, crowdsourcing tools allow the innovation process to involve consumers every step of the way. From toy companies to coffee to hotels, here are brands that leveraged crowdsourcing to encourage innovation. Need a better product?
BrainZooming
FEBRUARY 8, 2016
Maybe for the first time in many years, I was more excited about the football than the advertising. The Doritos crowdsourced Pregnancy ad introduced a new paternity test (the baby goes after Doritos just like dad does) and introduced (whether intentionally or not) a pro-life message. The Skittles and Steven Tyler ad worked.
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Qmarkets
AUGUST 21, 2020
Somedia – one of the largest media companies in Switzerland – have selected Qmarkets’ idea management platform to crowdsource ideas from their employees. We’re very happy that they have chosen Qmarkets to support their innovation initiative for years to come.” Shared Noam Danon, Qmarkets’ CEO and founder.
IdeaScale
JULY 30, 2019
The internet is now the greatest and most popular platform to advertise and share your business. Social media isn’t just for teenagers sharing photos with their friends anymore; it can be a great platform for your company to advertise and share information while staying up to date with news and ideas from all over the world.
Qmarkets
JULY 8, 2017
While no method is perfect and companies continued to miss key shifts in customer wants and needs, it’s undeniable that well-executed market research has been very effective at letting companies see over the wall that separates them from their customers and develop innovative new products and services.
IdeaScale
FEBRUARY 6, 2017
Happy workers aren’t just more productive, but they are more loyal to team and business, more innovative in an environment that lets them feel safe to experiment and risk failure, and they are more collaborative. Can you talk about how crowdsourcing can be a source of ideas for future projects?
Qmarkets
APRIL 24, 2017
While no method is perfect and companies continued to miss key shifts in customer wants and needs, it’s undeniable that well-executed market research has been very effective at letting companies see over the wall that separates them from their customers and develop innovative new products and services.
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