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Thought Leader and Influencer Interview with Aruna Ravichandran, SVP & Chief Marketing and Customer Officer for Webex, Cisco

Thinkers360 - Thought Leader Interviews

This requires cross-functional collaboration to ensure our messaging and product development are aligned and market-responsive. One of my top priorities is fostering an inclusive culture. com For advertising and sponsorship opportunities, please contact info@thinkers360.com

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Brainstorming with an expert, Matt Nelson

Betterific

In the interview below, you’ll get a tremendous window into the world of innovation and product development. In Matt’s explanation of “how an idea becomes a product” you’ll notice that idea generation is the fourth stage of the process. company (size, culture, structure, etc.),

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A New Model to Start Innovation

Gijs Van Wulfen

The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i].

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What Is Business Intelligence?

Collective Innovation

Focus groups are also an important avenue to have an open conversation about new products, brand perception and advertising. The culture of making business decisions based on metrics must come from the very top. Knowing your customer means also knowing how they really feel about the company. Intelligent Business Decisions.

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When innovation led to a reversal of fortunes

hackerearth

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. That is the lesson learned at Lego — just in time,” says David Robertson, Professor of Practice teaching Innovation and Product Development at Wharton. Then, Microsoft invested $150 million (!)

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Your New Excuse to Get an Xbox

Boxes and Arrows

The televised Video Game Awards is in its sixth year and the influence of gaming culture is increasingly appearing in the mainstream. At first glance, advertising sites, RIAs, and some transactional sites seem obvious candidates for engrossing their visitors in the world of the brand; enterprise solutions, not so much.

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