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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

Unlocking Innovation with Data, Creativity, and Automation. For some, it may be through hard work and determination, while others may find success through innovation with creativity, data, and automation. In this podcast recap blog post, we will discuss how innovation derived from creativity, data, and automation can lead to success.

Data 118
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The Hyper-personalization Data and Privacy Debate?-?Solved

Tullio Siragusa

The Hyper-personalization Data and Privacy Debate?-?Solved. Data is what we share with the websites we visit. In this podcast recap blog post, we will discuss how websites store data, what goes on with the data that we share, and how we can have an option to control our data to have personalized experiences.

Data 118
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How Can You Manage a Nonprofit Internationally With Innovative Technology?

IdeaScale

But with the rise of new technology, many emerging markets (China, South Africa, Singapore, India, and South Korea, for example) are all hungry for new services that could be provided by small businesses. How can you take advantage of the new technology? The power of social media. as a means to save money. Augmented Reality.

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Worried about Wasted Budget in Programmatic Ad Buying? Here’s How We Combat Waste and Fraud

Brunner

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. And those findings understandably raised big concerns with advertisers.

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To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

In 2021, millennials made up 60% of all buyers in the B2B tech market with that number expected to grow in the coming years, according to Trust Radius. Takeaway: Business brands must optimize and personalize their online presence to provide a level of self-service for this tech-savvy audience.

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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients.

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Generative AI, ChatGPT and Large Language Models: A 101

Acuvate

The introduction of ChatGPT and other cutting-edge AI-led data analytics and visualization tools has sparked a lot of buzz in the tech world. The secret to these models’ success is Generative AI, which creates text that sounds remarkably human, enabling business users with data analytics outcomes that feels far more natural.