Brunner

NOVEMBER 2, 2023

Earlier this year, an Association of National Advertisers report set the digital marketing industry abuzz with a finding that billions of dollars are wasted in programmatic ad buying. Globally, advertisers spend about $88 billion per year on programmatic ad buys. That’s not the case for Brunner clients.

Software Review 52

Software Review Technical Review Report Data 52

Brunner

APRIL 24, 2020

In hindsight, this was a predictable progression as advertisers shifted more budget into data-intensive digital media and at the same time increased expectations for financial accountability. Then you have to consider the role of data in daily responsibilities but also within the larger marketing ecosystem.

Competition 60

Competition Marketing Engagement Technical Review 60

Tullio Siragusa

JANUARY 2, 2023

Strategies for Successfully Establishing Sales in a New Market Entering a new market can be a daunting task for any sales leader. It requires a strategic approach and a deep understanding of the target market to be successful. Developing a sales plan is a critical step in establishing sales in a new market.

Marketing 62

Marketing Strategy Strategy Software Review 62

Acuvate

SEPTEMBER 2, 2023

Among the numerous technological advancements of our era, Generative AI stands a world ahead, like the true trailblazer that it is. What sets it apart is its immense learning capability and data crunching superpowers, minimizing those tedious tasks for human workers and putting the “human” back into human intelligence.

Generative AI 52

Generative AI Technical Review Artificial Inteligence Data 52

CMOE

MARCH 31, 2021

In our increasingly technological and globalized world, it is becoming less and less effective for Human Resource departments to recruit talent through age-old, biased methods of recruitment such as referrals or in-person networking events. Diversity and inclusion in a company and in marketing is becoming increasingly important to consumers.

Software Review 98

Software Review Technical Review Tips Study 98

Information Playground

MAY 30, 2019

As we enter the age of data valuation we're starting to witness the rise of data marketplaces. One of the concepts I've been experimenting with is the routing of IoT data from a sensor to a data marketplace. Data profits will decrease when IoT data is immediately moved to a public cloud.

Data 37

Data Technical Review Policies Technology 37

mjvinnovation

MAY 13, 2019

Read on to understand what Exponential Growth is, how you can use technology to scale your business at exponential rates and more! Canadian Salim Ismail – serial entrepreneur, angel investor, author, speaker and technology strategist – coined the term Exponential Organization in his eponymous book.

Technical Review 45

Technical Review Technology Artificial Inteligence Collaboration 45

InnovationTraining.org

SEPTEMBER 12, 2019

Launching a campaign to customers is nerve-wracking for even the most established marketing department. And this could be due to one very large presence that stands between you: your agency. Well, if your customer interaction is via a third party who’s presenting customers to you as data, you might be missing a powerful opportunity.

Marketing 40

Marketing Technical Review LEAN Design 40

Brunner

JUNE 1, 2020

At the core of those learnings is the impact a firm’s digital competency has on virtually every area of business, particularly marketing and customer service. The good news for you – speed to market can be an advantage for challenger brands – because they can be more nimble than larger competitors.

Technical Review 40

Technical Review Data Comparison Agile 40

Yet2

OCTOBER 24, 2017

In general, most challenges will run a timeline of about 8-12 months (compared to the average tech search of around 3 months) depending on the size of the challenge. Are you concentrated on the marketing aspect of reaching a certain audience? Do we need a challenge or a technology search? Don’t forget about IP.

Crowdsourcing 67

Crowdsourcing Technical Review Marketing Engagement 67

ExactHire - Innovation

JUNE 23, 2021

Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.

Big Data 84

Big Data Software Review Artificial Inteligence Software 84

The Human Factor

SEPTEMBER 21, 2018

The business world has always been a competitive one, but thanks to the internet and digital technology, the pressure to stay relevant is higher than ever. Take an interest in digital and tech by attending events, seminars and by bookmarking some tech news sources. Use digital marketing to your advantage. Image source.

Technical Review 28

Technical Review Video Software Review Marketing 28

Brunner

AUGUST 10, 2022

The Pittsburgh-based marketing agency, Brunner (pronounced “Brew-ner”) has partnered with Roku to offer their clients access to Roku’s OneView , the ad platform built for TV streaming, to help performance marketer’s fuel growth through TV streaming ads. Republishing with permission. What makes Brunner special?

Case Study 40

Case Study Technical Review Marketing Innovation 40

ExactHire - Innovation

JUNE 23, 2021

Have you ever wished your recruitment advertisement strategy could target your ideal job candidate with as much precision as Instagram when it showed you that goat-shaming Farmers Insurance ad ? The targeted ads you’ve been noticing—the ones that seem tailored-made for you—are the result of a thing called programmatic advertising.

Big Data 52

Big Data Software Review Artificial Inteligence Software 52

Steve Blank

MARCH 15, 2017

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.

Technical Review 71

Technical Review Marketing Culture Data 71

Adam Hartung

FEBRUARY 9, 2016

So, that leads to the second element they advertise – price. Like with Go90 streaming, Verizon customers could have free downloads of Verizon content, while having to pay data fees for downloads from other sites like YouTube, Facebook, Vine, Instagram, Amazon Prime, etc. How many different price programs can anyone invent?

Technical Review 36

Technical Review Competition Video Leadership 36

The Inovo Group

OCTOBER 10, 2018

Aline Santos, Unilever EVP for Global Marketing. New software technologies and tools will make it possible to create Startup Collaboration Platforms that enable the relationships to become more automated, structured and efficient. Technology Drivers and Nascent Solutions. Highlights.

Collaboration 40

Collaboration Technical Review Software Review Trends 40

Harvard Business Review

MARCH 24, 2023

As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad experiments.

Marketing 85

Marketing Change Company Data 85

Acuvate

APRIL 3, 2023

The introduction of ChatGPT and other cutting-edge AI-led data analytics and visualization tools has sparked a lot of buzz in the tech world. The secret to these models’ success is Generative AI, which creates text that sounds remarkably human, enabling business users with data analytics outcomes that feels far more natural.

Artificial Inteligence 52

Artificial Inteligence Generative AI ChatGPT Technical Review 52

Boxes and Arrows

MAY 14, 2013

I should have remembered where I was supposed to get off, but, like everyone else, I rely on technology to offload cognitive processes when I should be using my brain. The iPad hit the market about three years ago, quickly becoming disruptive by creating a user need where there previously was none. 22% of U.S. adults now own a tablet.

Design 102

Design Technical Review Strategy Strategy 102

Daniel Burrus

OCTOBER 19, 2021

It has become impossible for a single person to comprehend just how many virtual locations their personal data resides and how secure it actually is. Consumers: Is It Really Your Data? While you spend time scrolling, you are subjected to relentless advertising and targeted marketing based on your personal data.

Data 77

Data Technical Review Disruption Policies 77

Acuvate

OCTOBER 24, 2022

Moreover, be it retail stores, e-commerce portals, or common messaging apps like WhatsApp, Facebook, and Instagram, consumers want CPG products to be marketed and sold everywhere, and not only expect speedy service but also want brands to understand their needs and preferences, market products accordingly, and remember them at every touchpoint.

Marketing 52

Marketing Strategy Strategy Artificial Inteligence 52

Idea to Value

NOVEMBER 7, 2022

Most commonly, traditional project management will continuously track how well a project is progressing and report this to management on a regular basis, while also having set milestones with dates where the status of the entire project can be reviewed. To do this, management usually want as much data to inform their decision as they can get.

Project 241

Project LEAN Management Innovation 241

Flying Fish Lab

FEBRUARY 19, 2024

As digitalisation advances and information becomes easily accessible, consumers can investigate a brand's history and reputation effortlessly through platforms such as social media and online reviews, aiding them in making informed choices aligned with their values and preferences. Key Elements to Consider When Creating Brand Strategy 1.

Strategy 52

Strategy Strategy Competition Engagement 52

The BMI Lab Blog

JANUARY 26, 2018

We can summarize their business approach in the following points: The Chinese customers are avid buyers of technology. Lean value” focus: This approach is supported by the nature of the market. It is full of entrepreneurs, customers, markets and capital that happen at the same time. How do Chinese innovators work?

Technical Review 73

Technical Review Innovation LEAN Marketing 73

etventure

NOVEMBER 4, 2016

Another hot topic last month was the lack of transparency at Google and Facebook, and the lack of data protection provided by WhatsApp and Yahoo. Even in recent decades, an increase in automation has caused upheavals on the labor market. It also considers the kind of jobs that will still be available in the future.

Technical Review 40

Technical Review Data Industry Marketing 40

Boxes and Arrows

MARCH 10, 2015

Or imagine if a customer support agent was trying to help users through the website’s forgot password flow, unaware that the customer was seeing a different version due to an A/B test that your team was running. To the UX designer and web/data analytics roles, I would add either a visual designer or a front-end developer.

Software Review 88

Software Review Tools Analysis Data 88

IM Insights

MARCH 23, 2022

I was brought in to build a program in Rome that was themed around environmental tech. And we spoke about this before the podcast and you know , when we’re , when we’re catching up beforehand about product market fit and so on. And then on the other extreme , of course you have paid advertising and you have sales teams.

How To 52

How To Case Study Marketing Underperforming Technical Team 52

Taivara

JULY 23, 2018

To do this, cast a wide net as you look at the market. Remember, every business is at a unique point in time with different customers, technologies, market clutter – it’s just different. Are you finding contrary data to original assumptions? understand how they talk to the market. So, do the homework.

Underperforming Technical Team 38

Underperforming Technical Team Marketing Software Review LEAN 38

David Marks

APRIL 11, 2017

Disruptive technologies and upstarts are wrecking havoc far and wide, they warned, and (unless you hire us) you will be the next to go. They now tweet, on mobile, collect big data and learn deeply (Current technology terms have an unwittingly infantile twang) Yet there is more to it. The sentiment is certainly not baseless.

Disruption 75

Disruption Company Technical Review Comparison 75

David Marks

APRIL 11, 2017

Disruptive technologies and upstarts are wrecking havoc far and wide, they warned, and (unless you hire us) you will be the next to go. They now tweet, on mobile, collect big data and learn deeply (Current technology terms have an unwittingly infantile twang) Yet there is more to it. The sentiment is certainly not baseless.

Disruption 40

Disruption Company Technical Review Comparison 40