Leapfrogging
SEPTEMBER 30, 2019
In January 1996, two Stanford PhD students started working on a research project that would change the world. They nicknamed their project BackRub, because it checked backlinks of websites to determine their importance. Businesses that don’t innovate risk being disrupted by their competitors.
Harvard Business Review
JUNE 27, 2023
In mid-2023 we’re far from a settled state — projected GDP growth in western markets is depressingly flat, inflation is proving to be rather stubborn, and those disruptions just keep on coming. It’s tough to see a significant increase in marketing budgets in the near term.
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Idea to Value
JULY 8, 2019
Everyone knows instinctively that innovation feels risky, especially compared to large, established transformation projects (like IT implementations or operational restructuring). That means that 96% of innovation projects fail. It is the challenges of delivering and scaling innovation projects which leads to their failure.
Qmarkets
MARCH 27, 2024
In this guide, we’re unpacking eight critical types of innovation that businesses leverage to carve out their niches, disrupt markets, and write their success stories. Each category plays a critical role in a company’s growth and adaptation, offering unique paths to market leadership and resilience.
Daniel Burrus
MAY 28, 2020
We are living in a time of transformational innovation that features game-changing digital disruption at every turn, in every industry. Prior to the pandemic, as of 2019, 3M boasts filing around 3,000 patents a year, featuring everything from big, brand-new ideas to even the smallest improvements to their products.
Thinkers360 - Thought Leader Interviews
APRIL 18, 2024
What I love most is that every day is different, and it’s exciting to tackle various projects and challenges each day. For example, solutions like noise removal and voice optimization help workers to be clearly heard without disruptive background noise. Contact us to discuss any of your project needs at info@thinkers360.com
Daniel Burrus
JULY 27, 2022
This generation grew up without much of the digital technology available today, so too often, marketing agencies default to thinking that this age group needs simple, specific advertising to keep them interested in a product or service they need. Knowing Your Customers Through Hard Trends.
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